Strategy Maps: Converting Intangible Assets into Tangible Outcomes

by Robert S. Kaplan, David P. Norton

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization , Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.

Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual "aha!" for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.

Genres: Business, Nonfiction, Management, Business Strategy, Reference, Leadership, Finance

454 pages, Hardcover

First published December 16, 2003

Reviews

[Rebeca Núñez]

Útil, pero leerlo solo no es suficiente para poder implementar correctamente todas las herramientas que plantea. En mi caso estaba cursando una asignatura de planificación estratégica empresarial, y sin eso la verdad no se que tan útil podría haber encontrado esta información.

[Diego]

Un intento de fortalecer una metodologia que se basa en casos de exito pero que carece de mediciones puntuales, los autores parecen en gran medida tratar de reinventar el hilo negro y gran parte del libro son solo ejemplos y casos.

El libro tiene utilidad para el proceso de reingenieria de una organización sin embargo no es un sustituto al sentido comun y a otras metodologias más utiles como la matriz de orden lógico