Welcome to our multi-device world, a world where a user’s experience with one application can span many devices―a smartphone, a tablet, a computer, the TV, and beyond. This practical book demonstrates the variety of ways devices relate to each other, combining to create powerful ensembles that deliver superior, integrated experiences to your users.
Found this book while working through Google's UX Certification last year. Core message of the book is an appeal to designers to craft multi-device experiences that are consistent, complementary, and continuous. Some of the content is outdated, but the underlying principles are certainly still relevant.
I really enjoyed reading through this one. Felt like a sort of forced meditation to help me methodically think through the details of an experience from the user’s point of view. Great read if you are a product designer, product manager, or dev.
The three Cs are:
"In consistent design, the same basic experience is replicated between devices, keeping the content, flow, structure, and core feature set consistent across the ecosystem."
"The hallmark of continuous design is that the experience is passed on from one device to another, either continuing the same activity... or progressing through a sequence of different activities... toward achieving the same end goal."
"The hallmark of complementary design is that devices complement one another... creating a new experience as a connected group."
The book is phenomenal and provides an extensive perspective for product designers who need to consider a seamless experience across multiple channels.
This book starts really well. I would advise reading the first four chapters, and then skimming/reading the last four depending on your own interest. I was debating between a 3 and 4 star rating, I ended up on the 4 because it's one of the few books that does a really good job articulating the goals and problems of creating an immersive multi-device experience.
As I said, the book starts well by establishing the idea of an ecosystem and emphasizing 3 means (Consistency, Continuity, and Complimentary) of bridging the multi-device experience. The ideas are good and explained well; the most frustrating part of this section is the repetitive examples of television and all-recipes.
The last four chapters focus on designing the best experience first, leverage the internet of things, analytics, and design for people - not tools. In all these chapters, I think the point was made fairly quickly, but the chapter continued on a bit longer than necessary. The examples in these chapters are more varied - in this case pulling more from the Internet of things and specialized devices.
A good starting framework for user experience in a multiplatform ecosystem, and good reflections. To remark: * The 3Cs framework: - Consistent (same content and core features in all devices, i.e.Google search and Hulu Plus), - Continuous (single or sequenced activity flow, i.e. Amazon Kindle and AllRecipes) - Complementary (collaboration or control, i.e. Scrabble, Heineken Star Player) independent or merged together. iOT Virtual Reality, QR. i.e. Pebble watch, Nike+, Ikea catalog Analytics: current limitations Management issues
The basis of engagement: trigger, action and reward. Example: Nike. Progressive inversion.
An excellent book to understand the needs and solutions currently in the market to design multi-device experiences. The author works at Google and shows many nice examples of how companies and startups are creating amazing experiences for their users.
Really enjoyed reading "Designing Multi-Device Experiences", a very insightful and practical book, which should provide a lot of food for thought for anyone involved in designing or building a user flow which involves multiple devices.