Tested Advertising Methods

by John Caples, Fred Hahn

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.

Genres: Business, Nonfiction, Writing, Psychology, Entrepreneurship, Communication, Classics

269 pages, Paperback

First published June 1, 1980

About the author

Born in New York, May 1, 1900; graduated from the U.S. Naval Academy at Annapolis, 1924; began his career in advertising at Ruthrauff & Ryan, 1925; moved to Barton, Durstine & Osborn (later Batten, Barton, Durstine & Osborn) in 1927; retired from BBDO, 1983; died in New York, June 10, 1990.

Reviews

[Fotis Chatzinicolaou · Rating 4 out of 5]

Πολύ μπροστά για την εποχή του.

Πάρα πολλές ιδέες για το πως να τραβήξεις βλέμματα, πως να γράψεις επικεφαλίδες και πως να μιλήσεις στο συναίσθημα

Του βάζω 3.6 κυρίως γιατί μιας και είναι του 95, αρκετό από το υλικο του advertising δεν χρησιμοποιείται πολύ σήμερα (copy, booklets, coupons κλπ) αλλά παρόλα αυτά, πολύ καλό