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Call to Action: Secret Formulas to Improve Online Results
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Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum yo
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Paperback, 288 pages
Published
October 29th 2006
by HarperCollins Leadership
(first published 2005)
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A must-read for anyone who wants to succeed in online business.
This book hasn’t aged well.
У вас ещё нет собственного Интернет-магазина? Напрасно! Хотя книга не столько о том, как создать такой магазин, сколько о том, как его эффективно использовать.
Любой квалифицированный маркетолог подтвердит, что маркетинг "в реальной жизни" и Интернет-маркетинг - это две разные планеты. Совпадения между "просто маркетингом" и Интернет-маркетингом существуют только на уровне глобальных концептуальных терминов (вроде "рынка", "потребителя", "рекламы" и т.п.). Как только термины начинают конкретизир ...more
Любой квалифицированный маркетолог подтвердит, что маркетинг "в реальной жизни" и Интернет-маркетинг - это две разные планеты. Совпадения между "просто маркетингом" и Интернет-маркетингом существуют только на уровне глобальных концептуальных терминов (вроде "рынка", "потребителя", "рекламы" и т.п.). Как только термины начинают конкретизир ...more
getAbstract Book Review: Call to Action
Over time, humankind has perfected a set of bedrock sales principles that work well in most circumstances: know your product, outdo the competition, work harder than the next person, and so on. Unfortunately, because the internet is such a razzle-dazzle and often nonintuitive marketing venue – with perplexing protocols and sophisticated technologies and terminologies – these gilded dictums are not enough online. Thankfully, the Eisenberg brothers, Bryan an ...more
Over time, humankind has perfected a set of bedrock sales principles that work well in most circumstances: know your product, outdo the competition, work harder than the next person, and so on. Unfortunately, because the internet is such a razzle-dazzle and often nonintuitive marketing venue – with perplexing protocols and sophisticated technologies and terminologies – these gilded dictums are not enough online. Thankfully, the Eisenberg brothers, Bryan an ...more
I feel that some of this book (only 5 years old) is out of date. It is odd to reccomend against have internal search on your site.
I think this book would be great if I were just starting a website. There is lots of great advice here, but the first half of the book is aimed at building a website to get the best results.
I think this book would be great if I were just starting a website. There is lots of great advice here, but the first half of the book is aimed at building a website to get the best results.
Almost 10 years later this book is still 90% relevant. Way ahead of its time, this book tackles usability, segmentation, copywriting and the oh so important Call to Action.
Highly recommended for marketers and web designers alike
Highly recommended for marketers and web designers alike
I refuse to write a review about this book. It is a marketing book, enough said.
First book I ever read on Conversion Rate Optimization. This one is old but still near and dear to my heart. Still I think a good intro to the general concept for beginners.
If you are interested on learning about increasing conversion rates on their sites, read this book.
Good introduction to the online click-to-conversion funnel.
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Bryan Eisenberg is the co-founder of BuyerLegends. He is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?”, “Always Be Testing” & “Buyer Legends.”.
Bryan is a professional marketing keynote speaker who has been the keynote speaker for corporate events and conferences such as Google, Edmunds, Mic ...more
Bryan is a professional marketing keynote speaker who has been the keynote speaker for corporate events and conferences such as Google, Edmunds, Mic ...more
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