The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed

by Dave Wooldridge, Michael Schneider

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

Genres: Programming, Business, Technology

480 pages, Paperback

First published February 25, 2011

About the author

As the founder of Electric Butterfly, Dave Wooldridge specializes in iOS app development and UI design, and created the official iPhone app for NovelRank (available free in the iOS App Store). When he's not building iOS apps, he can be found writing. Dave is the author of "The Business of iPhone and iPad App Development" (Apress) and "The Developer Sketchbook" series, a co-author of "Beginning iPad Development for iPhone Developers" (Apress), and has written numerous articles for leading tech publications. He has also served as an adjunct professor for New York University SCPS. In his spare time, he enjoys writing fiction and surfing in Southern California.

Reviews

[Paul Quick · Rating 3 out of 5]

Book gives mainly marketing tips. The technical tips are for the programmer of lighter ability. Tips center around the usage of apple store software designed to get one's app accepted into the apple store. The Author gives some pricing but only that which can easily be found on the Apple hyperlinks. Tips are kind of mainstream and safe.

[Luis de la Rosa · Rating 5 out of 5]

Excellent book that covers the business-side of iOS development. It also include specific techniques, including code and Xcode screenshots, which helps you implement things like transferring data between apps via URL.

Note that this is the second edition, which covers recent changes in the iOS world like iAds and In-App Purchase.

I think it is a must-read if you are in the business of creating iOS apps or are considering creating an app for iPhone / iPad.

[Kevin · Rating 4 out of 5]

Very readable and helpful. Sure there is no magic wand to marketing your app. Talking about Facebook and Twitter is pretty obvious but it does instill some good steps to take to work on before you are ready to launch your app. It focuses on a lot of this pre-work that is truly important.

[Peter]

Books24x7
Added 2011 October 5

[Přemek Semerád · Rating 3 out of 5]

Not up to date in 2013, just some plain and well-known facts, nothing you wouldnt already know if you know the world of smartphones...