The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social

by Jay Baer, Amber Naslund

The social web has changed the way we do business forever The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies. Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must. This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.

Genres: Business, Social Media, Nonfiction, Leadership

224 pages, Hardcover

First published January 13, 2011

About the author

Jay Baer is the co-author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social.

He is social media strategy consultant, and founder of the firm Convince & Convert, that works with leading companies and their agencies on social media integration.

His Convince & Convert blog is one of the world’s top English-language marketing resources, as was ranked the #3 social media blog in the world.

A founder of five companies, Baer has consulted for more than 700 companies on a variety of digital marketing and social media initiatives since 1994, and clients have included Nike, Sony, P&G, Monsanto, Caterpillar, MetLife, and Cadbury.

A November, 2010 issue of Fast Company Magazine cited him as one of the three leading social media advisors in America.

Reviews

[Katherine Kelly · Rating 5 out of 5]

Great insightful book!

[Carm · Rating 2 out of 5]

This book is okay. Some of it I found redundant and mere repeating common knowledge about management. The book encourages businesses to modernize their marketing plans to accommodate their customers obsessions with social networks.This is a valid and appropriate goal. However, there is too much emphasis on writing a broad scope about how to modernize a marketing plan and not enough focus on small business interests and the costs involved and individual or shopkeeper interests in marketing themselves using social networks. I think there could be more practical knowledge. For example, what websites to use that get the best customers responses, or how much is involved in paying another business to do a social media focused marketing plan.

[Hanna · Rating 2 out of 5]

Basic business.

[Jon-david Mafia Hairdresser · Rating 4 out of 5]

I think this is just one of the best books to read if you are thinking about social media, or you already are a social media expert, like me!
Well, I'm no guru, but I now am, what I'd call, a Social Media Advocate; specifically for the salon & spa industry.
This book helped me make a shift. It changed my way of thinking and, to this day, informs my thoughts about social media. We all have to make a "shift." And that basically what I now teach to businesses and write about in my own how-to books.
Thank you, Jay Baer. It was nice to hear you speak at the Social Media Club Chicago. That's why I have your book (signed!)and you book has helped me slip into a career path that is very new and exciting. Twitter for Salons Spas: 10 Minutes a Day Wins New Clients and Customer Satisfaction

[Stephen Heiner · Rating 3 out of 5]

Is it a decent book? Yes. Does it offer you anything you can't find in a good series of articles online? No. Has it become partially outdated already since it was published in 2011? As is the case with any book about social media, yes.

The big message of the book? The social channels offer dozens of ways to connect with your customers. Don't be passive, be active. Don't be random, have a plan. Build systems so that you can leverage these channels not just as customer service mechanisms, but as sales tools.

[Tyler Hurst · Rating 3 out of 5]

Easy to understand, but far too simple for anyone who even remotely understands social media. I'd buy this book for a corporate drone that needs some serious help.

I didn't actually finish the book, as it was filled with too many subheads and filler stories to really follow along. Each chapter read more like a research paper with flair than a cohesive piece written by two people who actually enjoy writing together.

[Donna · Rating 4 out of 5]

It's more a 3-1/2 stars. Good book if you haven't gone beyond just playing around in social media for your business. The authors talk about expanding the responsibility of social to everyone. After all, everyone is responsible for providing customer service right? Some interesting points on social in B2B. Last chapter fulls of metrics. Always good for a business book.

[Angela · Rating 4 out of 5]

I thought this was a relevant and approachable book about integrating social media into your business. There weren't many concepts or tools that I hadn't heard of, but it's always a good refresher. And I'm once again reminded of the usefullness of analytics.

[Wendy Kenney · Rating 3 out of 5]

It's kind of ironic that the authors don't respond to emails or facebook messages when the whole gist of the book is about being "social."

[Clint Flatt · Rating 3 out of 5]

The lastest fad in business.

[Ethelbert Umeh · Rating 5 out of 5]

Great and innovative book for your business, pick up and read!

[Michael · Rating 2 out of 5]

It reads like a Grade 10 Textbook, for beginners.