Setting up a network of contacts is the single most important thing people can do to protect and advance their careers. All businesspeople, no matter what they do for a living, can use networking know-how to reach their goals, and this book is the best place to start. Filled with quizzes, checklists, and sample conversations, the book opens with a Strategic Networking Activities self-assessment test and lets readers chart their increasing skills as they master the strategies needed to effectively build business relationships. Readers will learn how to avoid the Top 20 Networking Turn-offs, create a workplace contact map, and build strategic alliances. In addition, they'll master the Six Stages of Networking, as well as how to make the most of corporate events and memberships. By the time readers are done, not only will they be able to meet people more easily, but they'll also know how to remember their new contacts' names and follow up effectively! This book is the blueprint to follow for anyone trying to position themselves for career advancement or sales success.
There are some great tips in here about maximizing the value of conventions and conferences. There are also good ideas about how you can strengthen your network and form closer, more meaningful business relationships. The book is readable and light. I'd recommend it for anybody looking to improve their networking skills.
That being said, a few spots were uneven. I wasn't crazy about the suggestions in the book for introducing yourself at business functions. The advice is not to identify yourself by your job title or by the organization you work for. This resulted in a lot of awkward examples. (Like--I negotiate international business deals resulting in improved customer satisfaction instead of saying I'm a livestock importer.) If somebody introduced themselves to me in this fashion, I would be confused and I would suspect the person is embarrassed about what they do.
Also some of the suggestions about cultivating one's network seemed a little too calculating, exploitative, and tiring. Should we really always be plotting how the people in our networks can serve us? Even if we're helping those in our network, which the book suggests we do a lot of, something about it seems too transactional.
Some business books can change your perspective on life and leadership. Some are simply Harvard Business Review articles that have been inflated to book-length. Some are pitches for consultancies, serving as very large business cards meant to get a given consultant’s foot in the door and add credibility once there.
‘How to Make Your Contacts Count’ is the third. This is basically a manual on how to create and build relationships. It has one important insight: we’re teaching others about ourselves all the team, so teach that you can be trusted. The rest is alliterative boilerplate on a topic better covered by the classic ‘How to Make Friends and Influence People.’
I’m currently researching a project on cross-divisional collaboration, and I thought a book on networking and relationship might help. This book did not fit the bill.
First step in the direction of networking. Interesting and insightful read. Was a little disappointed that it did not include anything for undergraduate/graduate students who are completely new to the world of networking, but it included many tips a newcomer and integrate into their "netiquette". Would recommend. Rating: 4/5 stars
Excellent tips for developing one's networking skills in a genuine way. I learned how to communicate my character and competence in short discussions. The focus is on listening and adapting my descriptions to the other person and what I would like them to retain. That image of sleaziness in networking is far from the skills that I learned in reading this book, which I consider indispensable.
As recommended by the Introduction to Research Leadership module of the summer intersession course Your Research Career presented by the Johns Hopkins Medical Institutions' Professional Development Office.