The Lexus and the Olive Tree is an overview of economic globalization in the post-Cold War era. The author is Thomas L.Friedman, who more recently wrote the bestseller The World Is Flat. I haven't read that one yet, but I hope to get to it if my to-read stack ever starts going down.
My copy of Lexus is the 2000 edition. I'm still in the habit of thinking anything from 1999 or later is quite recent-- it's a little jarring to realize that the first edition of this book came out ten years ago. It's very interesting to read a book on global economics and politics that was written before 9/11 (and before the disappearance, in the U.S., of "a substantial budget surplus projected into the new millenium" (450).) Even though it's a bit out of date, however, it's still quite relevant and a very important read.
Friedman pulls in examples from all over the world to illustrate the impacts of "The Electronic Herd," his name for global investors operating primarily through the Internet. In the last section of four, he focuses more exclusively on the United States. The "Lexus," of course, is used throughout the book as a symbol of new technology. The "olive tree" stands for traditional values and cultures, things that are being eroded by globalization.
Friedman believes-- and I agree with him-- that there is no real way to stop globalization short of completely destroying the Internet. The advent of the Internet is constantly lowering intercultural "walls," and the resulting free flow of information is causing deep and far-reaching changes in every culture affected. These changes cannot be reversed; they can only, to some extent, be directed. (As Octavia Butler said (more or less) in Parable of the Talents, "God is change. Shape change. Shape God.")
Part One, "Seeing the System," is an introduction to the idea of globalization. It describes how the Internet and other new technologies have changed the way the global economy works. Part Two, "Plugging into the System," uses a fairly laborious "hardware/OS/software" metaphor to discuss why some countries are adapting better than others to globalization. Friedman believes, and repeats often, that countries no longer have a choice of two (or many) ideologies or political systems, as they did in the Cold War:
"Suddenly, we found ourselves at a remarkable moment in history: For the first time, virtually every country in the world had the same basic hardware-- free-market capitalism. Once that happened, the whole game changed. Countries no longer had to decide which hardware to choose, just how to make the best of the only hardware that seemed to work-- free-market capitalism" (152).
The third and shortest section, "The Backlash Against the System," is fairly self-explanatory: In a high-paced, free-market capitalist system, obviously a lot of toes are stepped on and a lot of the old safety nets are eroded. People get mad. This section begins by discussing antiglobalist terrorism of various flavors, then moves on to "The Groundswell (Or the Backlash Against the Backlash," in Chapter 16. Essentially: "Things are different now. Some people don't like it. Most people do."
Part Four is called "America and the System." In Chapter 17, "Rational Exuberance," Friedman argues that the USA is so well suited to surviving in a global economy that it might have been custom-designed for the job. He cites the prevalence of venture capitalism, our historic acceptance of immigrants (new ideas, new energy, etc.), and the ease with which businesses may add or eliminate jobs (we don't really do lifelong contracts, do we?) as factors in our economic flexibility, which he says gave us a head-start in adapting to the new global economy. "And if post-communist societies have learned anything in these past ten years, it is that the rule of law is the foundation on which all of America's prosperity is built. As Russia, most of all, has discovered, no prosperity is sustainable without it" (374).
Friedman is obviously a patriot, and that's certainly laudable. He's also religious, and that's great. I just wish he could have kept his non-economic opinions out of a non-fiction book about the economy. In the last chapter, "There is a Way Forward," Friedman begins with a very good discussion of how America should adapt to thrive in the new, high-paced global economy. Then, in the last eight pages, he decides that this already-enormous treatise just won't be complete without his two cents on religion and ethics in the global age. Pages 468-470 are all about how to stay moral in an age where almost any kind of information and entertainment is available online. Friedman, who is Jewish, takes a moment to advocate for godly behavior online: "We are responsible for making God's presence manifest by what we do." This is a great sentiment, don't get me wrong, but I found it very jarring in what I thought was an economics text. The remainder of the chapter finishes in the same vein. I can only guess that Friedman, having spent most of the book discussing the coming of the Lexus and the great changes it's wrought upon the world, has decided to finish by imploring us not to destroy our olive trees.
Overall, I really enjoyed The Lexus and the Olive Tree, and I think reading it has been a valuable experience for me. I wish that it had been a slightly easier read, or a little less tinged with authorial opinion (Friedman, for example, is horrified by the loss of traditional cultures. He seems to think, for example, that Japanese people should still spend most of their time wearing kimonos and eating sushi, rather than allow themselves to be so tainted by outside cultural influences that they come to accept McDonald's as part of their own culture. I agree that the erasure or blending of traditional cultures is very sad, and that steps should be taken to preserve at least the memory of as many endangered cultures and languages as possible. I think, however, that it's a little arrogant of Friedman to pass judgement on people for choosing to reject some of their olive trees in favor of American-flavored modernization-- it is, after all, exactly what America has done throughout its entire history.) The book is very heavy with anecdotes and extended metaphors. They help to make it approachable, but also help to make it a very long read. I also wish that Friedman had exercised a bit of restraint in constructing about half of his sentences. He tends to run on and on, giving the book a "conversational" rhythm that is at times extremely difficult to follow.
In spite of all that, The Lexus and the Olive Tree is a very important read for anyone who wants to know why things work the way they do in the age of the Internet. I'd definitely recommend it, and I imagine I'll be returning to it several times in the future. When I have time, I'm looking forward to reading some of the author's other work. Thanks for reading. : )