What I Liked
Early in the book, Iglesias states that he can’t teach the craft of writing itself, but that he can provide a toolbox. That description ends up being very accurate. This book is packed with tools, techniques, and examples designed to help writers create stronger emotional responses in their stories. In fact, it sometimes feels more like a comprehensive list of techniques than a traditionally structured book—and that’s not necessarily a bad thing.
Because of the sheer volume of content, this feels like a book I’ll return to rather than read once and shelve. A few sections stood out in particular. The chapter on the three traits that make a character more likable was clear, practical, and immediately applicable. I also found the breakdown of different storytelling emotions to be well explained and intuitive, offering concepts that made sense and were easy to internalize.
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What I Disliked
I should note that I started with the audiobook. Initially, I thought it was interesting that it opened with a lecture or seminar before the official narration began. However, I was disappointed to discover that the entire audiobook is essentially a compilation of lectures or podcast-style recordings rather than a traditional audiobook reading of the text. Personally, this was a turnoff. I already consume a lot of lectures and video content, and I was hoping for a more conventional audiobook experience.
Because of this, I ended up reading the physical book as well to make sure I wasn’t missing anything. Fortunately, the content between formats is almost identical—but I still found the presentation frustrating and somewhat misleading.
Content-wise, the weakest section for me was the chapter on dialogue. Given that Iglesias primarily focuses on screenwriting, I had high expectations here. While he provides many examples of effective dialogue, there’s less emphasis on how to write it—on the underlying tools and techniques that produce strong dialogue. In the audio version especially, he frequently pauses to explain or justify why the dialogue works instead of letting the example stand on its own.
More broadly, while the book demonstrates many screenwriting techniques effectively, I wished there was deeper discussion of what truly makes a great scene or scene. Instead of identifying common threads or structural principles shared by strong scenes/stories, the book sometimes isolates individual moments or nuances from great examples without fully connecting them into a cohesive framework.
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Final Thoughts
This book truly is a toolbox, just as Iglesias describes it. However, I wouldn’t recommend it as a starting point for new writers. While it isn’t quite the “advanced technique” book it presents itself as, the sheer number of tools and examples could be overwhelming without a solid foundation in story structure and craft.
That said, I think this book shines as a resource for sharpening your skills—particularly during revision or polishing stages. I’ll likely return to it in the future to refresh my understanding of the tools and examples it provides, even if it’s not a book I’d recommend reading straight through multiple times.