My first introduction to Helen Gurley Brown (HGB) was through the excellent biography by Jennifer Scanlon. So I was very curious to read HGB's memoir published in 2000 when she was 78.
The subtitle of I'm Wild Again is 'Snippets from my Life and a few Brazen Thoughts'. It describes rather well the structure of this book: a series of short essays (no more than four pages long and most of the time as short as 10 lines) collected in the following chapters:
Snippets from my life / Sex, Affection / Emotions / Parents / Friends / Work / Looks, Age, Health / Food, Diet / David [her husband] / Travel / Smattering and Spattering / Can we get any of these FIXED? / Advice - Just a tiny touch / Letter to my Daughter
Each chapter is very entertaining. The style is chatty and anecdotal but the language is precise and the words always well chosen. I haven't (yet) read other books by her but, from what I gathered, this is her trademark writing style.
In this book you will learn about her childhood in Little Rock, Arizona, her career from 17 secretarial jobs to writing the (for then) explosive Sex and the Single Girl and, later, over 30 years running Cosmopolitan. She will walk you through her affairs with married men, several face lifts, breast implants and her fight against breast cancer, just to cite a few highlights. HGB is well known for her pro-choice position, as well as her openness towards female homosexuality (not a given as she was born in the 20s...) and you will read about that, too.
Of all the juicy material, the one that appealed the less to me was the first chapter where she reveals major and minor events of her life. For biographical information I found Scanlon's work much better.
Also, some of her 'brazen thoughts' might sound nowadays out of touch so it is important to remember her background: she's a child of the Great Depression who entered adulthood during the Post-World War II baby boom. So yes she has a very scrimp-and-save mentality and sometimes it's hard to understand how she could sanction 'sex in the office' or having affairs with married men. I don't agree with her on these poins but I can see how it worked out very well for her. From a young age, she had decided to work the system rather than change it, manipulating the rules that men wrote rather than attempting to rewrite the rules altogether.
But let's not forget that she was the one creating COSMO as we know it today, and that her thoughts have shaped the opinions of millions of women!
What more should I tell you? I just loved the book. I guess I am just one of these Cosmo Girls....