Guerrilla Publicity

by Jay Conrad Levinson, Rick Frishman, Jill Lublin

Buku ini menjabarkan secara jelas cara memublikasikan diri Anda, produk atau jasa Anda, baik melalui metode publisitas tradisional (yaitu menggunakan siaran pers) maupun metode modern (dengan menggunakan blog, podcast, situs jejaring sosial, dan lain-lain).

Buku ini merupakan edisi kedua dari buku yang berjudul sama. Dalam Guerrilla Publicity, Edisi Kedua, penulis mencoba membangun fondasi yang mantap bagi buku edisi pertamanya dan mengajari Anda apa yang baru di dalam dunia publisitas. Pada buku ini, ditambahkan sepuluh bab baru, hampir sepertiga lebih, pada edisi aslinya.

Bab-bab baru ini mencakup ketepatan waktu kampanye, penggunaan kelompok audiensi khusus, pelatihan media, bebricara di depan publik, dan radio; semuanya itu masuk ke dalam wilayah-wilayah teknis yang baru muncul, seperti seminar jarak jauh dan tur virtual, blog, podcast, kampanye melalui e-mail, dan berbagai pilihan online lainnya.

Penambahan-penambahan baru ini akan memberikan Anda banyak cara konkret untuk membangun dan meningkatkan kampanye publisitas Anda. Dampak teknologi membuat publisitas lebih bisa diakses oleh lebih banyak orang karena internet menyediakan begitu banyak informasi dan telah menjangkau sedemikian luasnya.

Publisitas mungkin akan lebih mudah diakses, tetapi tetap menjadi alat pemasaran yang diremehkan, sekalipun cara seperti ini bisa menjadi alat yang lebih murah, berisiko lebih kecil, dan paling efektif, serta paling mudah digunakan jika Anda paham cara menggunakannya. Kebanyakan orang tidak tahu nilai yang ditambahkan publisitas terhadap bisnis mereka atau bagaimana menerapkannya. Guerrilla Publicity, Edisi Kedua ini akan menunjukkan pada Anda caranya!

Genres: Business, Nonfiction, Self Help

416 pages, Paperback

First published June 1, 2002

Reviews

[Sara (onourshelves) · Rating 3 out of 5]

As it was written in 2002, there was a lot of this book that was very outdated now in 2021--I found the parts about the internet and email especially funny.

The best part of this book in my opinion was the beginning when it explained how to write a sound bite/elevator pitch. I think the advice of writing basically what's on your mind, taking a step back and circling the most important words, ranking them, and re-writing is a really helpful exercise. Same with the exercise in the headline chapter which adds another aspect of also underlining the unnecessary words and re-writing without those.

the tl;dr of this book was know your shit, be charismatic, and talk to as many people as physically possible and hope they help you

[Stella Spang]

ONLY the Abstract

Who need Guerrilla publicity:
1. Small business
2. Need time, energy, and imagination
3. Media coverage, relationship with media
4. Learn what media loves and what it hates
5. Need persistent follow-ups
6. Good communication tools

How to do email
1. Put most important information first
2. To top people, directly
3. Allow small talks
4. Contain links to your website and other related sites
5. No attachment without permission
6. Write concisely
7. Bear in mind : what your story can do for them and their audiences

Tactics
1. A hand-written note can distinguish you from the others
2. Follow-ups:
< 3 days after you mailed your package
1 -3 days after email or fax

[David Roberts · Rating 4 out of 5]

As a new author I am attempting to learn more about the marketing world works. This book provides a very broad overview of the vast array of options for marketing, from calling the newspaper to starting your own podcast or blog. While it does not provide a step by step level of detail for each marketing option (other than for press releases and media kits) I found it an excellent overview that gave me many ideas as to how I could better market my own book.

Guerrilla Publicity is also full of helpful web links that do provide the necessary details to get started with each of the marketing options. I found it an excellent overview and introduction to the subject.

[Mark · Rating 4 out of 5]

I benefited greatly from reading this book -- the introductory chapters, especially, help lay the groundwork out for the concept of what it means to create a clear and consistent message for delivery. I was also impressed with the snippets of Guerrilla Intelligence, Guerrilla Tactics and Guerrilla Tales blocks of text scattered throughout each of the chapters. They either nicely summed up or offered specific and concrete examples related to the points being addressed in the main text.

[Karen Syed · Rating 4 out of 5]

I can't say enough good things about this book. I have most of the Guerilla marketing books, but this was a real must for me. Having a limited budget to get exposure, Levinson helped me take my company and my authors to the next level of success.

I look forward to continued success under the guidance of Mr. Levinson and his Guerilla Books.

[Angela Connor · Rating 3 out of 5]

I am learning a great deal about publicity, even though I am in the media industry. It's a different ballgame when you are the one seeking publicity when you're used to being the one who provided it. Some of the content could use a few updates but overall, it's a solid start with helpful tips on generating buzz around your product or service. Definitely worth it.

[Katya Kean · Rating 5 out of 5]

Concise, meaty, motivational, and inspiring. Every few paragraphs I have to stop and jot down notes for myself of things to do. I had to go get sticky-tabs to insert here and there where I need to come back and take action steps or review that page.
It is a bit outdated, but it's still a great read.

[Joshua McKee · Rating 4 out of 5]

great stuff. need to re-read.

[Lori Grant · Rating 4 out of 5]

A should-read book on market positioning for the knowledge worker, manager, executive, or entrepreneur.

[RK Byers · Rating 2 out of 5]

eh...

[Jen Angel · Rating 2 out of 5]

Dated.