I have to admire editor Peggy Van Pelt. I imagine it took a lot of work to gather material from so many people who likely had more pressing priorities. There are well over a hundred contributors, all of them Disney employees. She then had to arrange the contributions in ordered sections, and managed to make each to conform to a consistent format, with most having an overview, a highlighted action step section, and a conclusion. Getting a lot of different people to deliver material in a consistent format is not easy, so she must have done a lot of work to structure the content.
The one thing this book lacks, however, is a central narrative thread running through the whole book to give it cohesion. While the content is arranged in themed sections, there isn't any big picture text to link everything together. That's part of the reason it took me well over a year to finish. Each page felt like an island unto itself. Some contributors made statements that gave me insight or inspiration, but a lot I simply couldn't relate to. They use very broad terms and concepts. For example, the invention of the wheel led to the invention of the road. Interesting thought, insightful and perhaps inspiring, but I'm not sure what to do with it.
I may have had a different reaction if I had a strong felt need to read this book, but I rarely feel I have a struggle with creativity. It is interesting to see how an array of people in creative fields approach creativity in a business environment, and there are a few tidbits here and there about specific projects. But if a reader is looking for behind-the-scenes stories on Disney projects, there is almost nothing like that in this book. The majority of the content is broad advice, trying to be inclusive of all creative fields. The result reminds me of how my college professor of literary criticism began her introductory class: "We're not going to study literature, we're going to study the study of literature." By the next class, 75% of the students had dropped the course. I feel as though this book is on a similar level, more an academic approach it appeals to a narrow market.