A very thoughtful and practical guide to building what Siegel refers to as 3rd Generation Web sites driven by design deployed to provide visitors a complete "experience" employing real-world metaphors and models of consumer psychology. Siegel provides especially good information about page layout and handling text and type faces. I recommend this book heartily, and suggest that serious Web designers also get copies of Creating Great Web Graphics and The Visual Display of Quantitative Information for a very useful library of techniques and ideas.
The book is a bit outdated, but it's still one of the best books to read for anyone beginning web design (or looking for new ideas). If you get it, try to get the second edition.