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Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth
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Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth

3.83  ·  Rating details ·  53 ratings  ·  9 reviews
Over the next decade, two out of every three companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition and facing an uncertain future, more and more executives will realize that they must make fundamental changes in their core even as they continue delivering the goods and services that keep them in business ...more
Hardcover, 190 pages
Published April 2nd 2007 by Harvard Business Review Press
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May 29, 2017 rated it liked it
I read 'Unstoppable' for work. I know that I'll apply some of Zook's frameworks as I look to assess capabilities and identify hidden assets within my own company. More importantly, however, Zook provides examples from many different companies who have identified hidden assets to redefine their core businesses and fuel profitable growth... which gives me hope!
Denis Vasilev
Nov 30, 2017 rated it really liked it  ·  review of another edition
Good book about corporate strategy change. From one of the Bain Company partners and head of Strategy.
Aug 25, 2008 rated it it was amazing
The title is explained by the fact that Zook and his associates chose to study most closely those companies “that beat the odds. We also analyzed patterns of failure and estimated the odds of success offered by various paths in various situations.” He goes on to observe that all of the success stories built their renewal on their “hidden assets” that had been previously been undervalued, unrecognized, and/or underutilized. “These assets were not central to the strategy of the past, but they held ...more
Paulo Peres
Mar 05, 2014 rated it really liked it
Shelves: strategy
O livro em si é muito bom para gerar diversas discussões. Como em "O Poder dos Modelos Replicáveis", Zook tem uma linguagem as vezes muito "guru" outras muito claras e diretas. Essa variação é boa e ruim para o entendimento geral do livro. No entanto, acho que ele levanta discussões muito boas sobre modelos de negócios, lucratividade e sobre olhar o negócio por outra ótica. Recomendo como complemento a outros livros sobre estratégia. Ele é um bom embasamento de reflexão e análise do negócio para ...more
Jul 23, 2011 rated it liked it

Third book in a series dealing with the core business and how to focus an leverage for profitable growth.

Best quote, "If you do not know yourself, it is difficult to judge what you should become. If you do not know where you are, it is difficult to decide where to go and how. If you do not know what you are really good at, it is tough to know what to do" (pp. 165-165).
Jun 15, 2013 rated it liked it
Shelves: science-business
Biz books in general do not intrigue me, so it is not surprising that this took some effort to get through. The idea of constantly evaluating the "core" and assessing your position is valuable, and that is the biggest lesson learned from this. The case studies were not altogether remarkable, but they did add to his point.
Jul 08, 2009 rated it it was amazing
This is the third book by the auther, completing his analysis of what it takes a business to keep achieving above-average growth and above-WACC profitability year after year after year. Excellent framework, a lot of good hints for business portfolio management.
Lori Grant
Mar 29, 2013 rated it it was amazing
A must-read book on strategic frameworks for knowledge workers and entrepreneurs.
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Chris Zook is a business writer and partner at Bain & Company, leading its Global Strategy Practice. ...more

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