The first thing that strikes a lot of people is how relevant a book might be after 22 years. Quite frankly, this book reads a lot better now than it would have in 1997. Jim Goad may be an unlikeable guy to many people, a convict, his rather controversial writings in his ANSWER ME! zine, his abrasive and rather vulgar prose. However, Jim Goad saw something a lot of people didn't at the time, and his blunt in-your-face style cuts through the tight Politically Correct swaddling cloths that have wrapped around common discourse to the point that even alleged dog-whistling and coded crime-thought with people making OK sign hand gestures has lead to people getting fired and publicly harassed. There seems to be a spirit of nostalgia lately for the days of the 1980s and 1990s, now that the 1950s are too far gone to ever return to. A wistful remembrance by many young adults for the childhood, where things weren't so bad as they are today. However, like the setting of a David Lynch movie, underneath the exterior of what seemed to be rather well, was a deep rot. Many people seemingly forget the beginning of the 1990s had a racially charged atmosphere, with LA burning in a race riot not seen since the turbulence of the Civil Rights Era. And while South Central was left to burn and TVs broadcasted the famous footage of Korean store clerks taking arms defending their stores from arson and looting from the roof tops, the National Guard formed a tight perimeter around the elites' mansions in Beverly Hills.
It was in this zeitgeist that Goad wrote the Redneck Manifesto. In an age where optimism seemed abound with the Dotcom Bubble and America seemed triumphant, Goad noticed a malaise lurking in the background. Perhaps all this enthusiasm was whistling past the graveyard, whites pretending that NAFTA wasn't gutting the country's industrial base, that family farms weren't being gobbled up by mega Agrocorps, that it was crazy to think that life wasn't really getting any better. And of course the canary in the coal mine was none other that the Rednecks, the white trash, the working class stiffs who fell victim first to Neoliberal Globalist economics. When a structure is in a state of collapse, it is the lowest rung that hits the ground first. Indeed, nearly 25 years later the Rednecks, Hillbillies, and working class haven't had their situation improve an iota. They've been left behind to rot away, without jobs, without hope, and with more people dying from scourges like Opioids and Meth every year than the Vietnam War. Only now, that drugs have seeped into the Middle Class suburbs has it become an epidemic, and the formerly Upper Middle Class feels the pain that the so called White trash have felt for decades. It's no longer the factory workers losing their jobs to outsourcing, but the formerly affluent white collar workers in industries like IT being outsourced or replaced by H1B visaholders and left to twist in the wind. We now see oddities like the tiny house movement, which is a glaringly obvious attempt at would be Bourgeois middle class college graduates coping with the fact that their masters degrees offer them nothing but usurious debt and can't stand the optics of living in a trailer like, "those people".
Despite all these problems, our society has chosen the Rednecks, the Hillbillies, the "White Trash", as the scapegoat to society's problems. It's their racism, their inbred stupidity, their laziness that holds us and them back. They have "White privilege", while in reality as Goad points out, they have been dispossessed from the very foundation of this country. They are often the descendants of the "Indentured Servants" (who were really no better than slaves and often abducted to be used as chattel), then replaced by African slaves and forced out to the fringes of settlement to live in abject poverty. The poor whites were left to be resentful, and the elites fostered racial animosity as a divide and conquer strategy so that a multiracial slave rebellion could never occur like the failed Gloucester County Conspiracy in 1663. Then again, it was the 1% Planter aristocracy that used the same people as cannon fodder in the Civil War (the Deep South essentially fought to the last Appalachian hillbilly, who didn't even have slaves, and when the war came to THEIR lands and burnt their plantations, threw in the towel). They were to suffer again at the hands of the Northern Industrialist 1%, who has demonized them as the scum of the earth and being backwards (which had nothing to do with the economic sanctions and rail duties imposed on the South and even loyalist areas like West Virginia, which stalled industrialization until lifted after World War II). Don't get mad at the oligarchs, get mad at the poor redneck who doesn't want the statue his ancestors built honoring the war dead demolished. The specter of the evil, racist redneck is used by the elites as a wedge, keeping people focused on ultimately pointless social conflict as they consolidate more of the nation's wealth in their hands. Without the trailer trash for people to look down their noses at, one might wonder how many people would question their own situation and become very angry that they're not making ends meet anymore?
Goad's insight as to the rage that the White Working Class feels could have predicted the election of Donald Trump, and also the ineffectiveness that such an election would have in changing the Status Quo. Living in Portland at the time, Goad also was in the opportune location to witness the rise of the hipster and the "Social Justice Warrior", who else in 1997 would have known what a hipster was? Goad himself is not a right-wing conservative in the traditional sense either, but rather an ex-liberal who has seen that the mainstream left has been bought off by Corporate Neoliberalist interests and become hypocrites. And he writes with a vitriol that only an apostate can have toward it. From the Free Speech Movement in Berkeley, to Hate Speech rules and massive online censorship. From caring about the working class, to attacking them as "White supremacist" and having "privilege". Obama once talked of these people as "clinging to their guns and religion", and nobody seemed to ask the question, "Why?". One clings tightly to that what they have and are fearful of losing. Instead of empathizing for a people who have little left to claim as their own, they are endlessly sneered at for their fervent escapism in tacky things like Elvis, Bigfoot, Professional Wrestling, NASCAR and Religion. Goad sees the poor whites in "Flyover country" as the true underdogs, and coming from a working class background himself, stands up for them in a way that not many people have. Like Cassandra, had people like Jim Goad been listened to, maybe we wouldn't be in the situation we're in with massive racial tension, political polarization, and a hollowed out middle class. But one things for sure, it's not the trailer trash who got us into this mess, but the insufferable bourgeois coastal elites who have spent decades dumping on them. We should turn our scorn, contempt, and anger at them accordingly.