The Qualcomm Equation: How a Fledgling Telecom Company Forged a New Path to Big Profits and Market

by Dave Mock

Featuring a foreword by George Gilder The Qualcomm Equation provides readers with a fascinating inside look at how a small company stormed the burgeoning wireless industry and grew into a global multibillion-dollar powerhouse in less than a decade. This book examines how Qualcomm became so successful, chronicling the early history of the company, then provides an in-depth analysis of Qualcomm's business model. Through this eye-opening, real-life case study, readers will how the company pioneered and commercialized a new technology in record time...and made it an industry standard* how Qualcomm's revolutionary business model relied on licensing this technology * key business strategies that enabled Qualcomm to leapfrog the competition* how companies can encourage and use innovation to dominate their marketsIn addition to describing the development of the wireless industry over the last few decades, The Qualcomm Equation is a riveting look at a one-of-a-kind company.

Genres: Business, Technology, Nonfiction

266 pages, Hardcover

First published March 4, 2005

Reviews

[Awani Khodkumbhe · Rating 5 out of 5]

This book provided me with a perspective on how a semiconductor telecom startup transitions from zero to one. It was interesting to understand the challenges faced by Qualcomm and how they overcame them, particularly the criticism of CDMA and its business implications. I realized that, along with the technology, a trustworthy network of lawyers, regulators, policymakers, etc., is essential. Having a support system with you in the form of your family is equally important while running a business on such a large scale. Thankful to my dad for teaching me chess when I was a kid, business seems like a game of chess to some extent with the purpose of executing the vision of making world a better place :)

[Carson · Rating 3 out of 5]

Neat Book, loved the intro narrative about Viterbi and Jacob’s and the technology primer. The stuff about Lamarr at the beginning was cool too. Gets very repetitive at the end and drags.

[Ubaid Dhiyan · Rating 3 out of 5]

A readable if overly enthusiastic history of one of the most interesting technology businesses to have come out of California. Some of the lessons in strategy this book talks about would need book sized treatments of their own but this is a decent peek. Recommended for students of tech history and IP focused business strategy.

[Rex · Rating 4 out of 5]

This book tells a history of Qualcomm from early founders to 2005. It documented the important events in Qualcomm's history. The reader will know how qualcomm becomes dominant in the CDMA market and how it redefines its business model.