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Brilliant Marketing: What the Best Marketers Know, Do and Say
Seduction is about making people love you. So is marketing.
You cant seduce someone if they dont know you exist; if you dont engage them and if they dont appreciate you have something they want.
Brilliant Marketing is your seduction toolkit. Youll find the skills, examples and attitudes to carry out the most alluring campaigns around.
Brilliant outcomes:
Understand the ideas, actions, campaigns that make a real difference. Get a complete marketing skill-set to seduce and inspire. Be a master of strategy from thinking to planning to execution.
Drink in the energy and wisdom of this book...then read it again its not about processes and procedures its actually about you!
Rupert Maitland-Titterton, Head of Public Affairs, Nestlé UK Ltd
Brilliant Marketing will transform your understanding of the marketing mix essential reading.
Rachel Bell, Shine Communication
352 pages, Paperback
First published January 1, 2008
7 people are currently reading
76 people want to read
About the author
Richard Hall
288 books3 followersLibrarian Note:
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There is more than one author in the Goodreads database with this name.
This profile may contain books from multiple authors of this name.
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Displaying 1 - 6 of 6 reviews
February 14, 2014
The book I read to research this post was Brilliant Presentations 3rd edition by Richard Hall which is a very good book which I read at http://safaribooksonline.com.
Presentations are primarily a kind of pitch you must do in front of an audience and often with Powerpoint slides and hand outs. A very small informal meeting shouldn't contain slides and hand outs and the main motive of the meeting should be action. With a larger meeting of course use slides and consider letting the audience put comments on Twitter which you read to see how you performed. You can also import images from software like Illustrator & Photoshop for added effect. There should just be a few slides and keep what is on them simple as they are just to add emphasis to what you are saying. The hand outs have more detailed information and are meant to help people digest the information you give them. Many people regard having to give presentations as the most fearful thing that can ever happen to them but your anxiety is actually a good thing and can propel you to make a better speech. You have to work with it and if you are extremely nervous use notes although it's fashionable to do them without notes. Many presentations particularly with large companies and motivational speakers are teleconferenced and many are put on sites like YouTube. Some universities have put their lectures on sites like these and some professors are almost like minor celebrities. It's a good idea to have a little humor perhaps a funny image on a slide. An anecdote told in the book is the British athlete showed his hero Daley Thompson his newly won silver medal he had won at the Olympics and Daley told him I didn't know they did them in that colour. Another thing often neglected at presentations is the standard of refreshments. There are cases where agencies like advertising agencies have won contracts primarily on their quality of coffee and biscuits and if you think there often isn't a lot separating one agency from another. This is particularly important at very small meetings. Also bear in mind great speakers often rehearse their speach for hours on end and if you are new to this it is even more crucial you spend a lot of time getting it just right. Presentations are a very important skill and often millions of dollars can depend on a good performance just look at great presenters like Barack Obama & Steve Jobs and the high stakes behind their presentations. I really enjoyed this book and it is an interesting read.
Presentations are primarily a kind of pitch you must do in front of an audience and often with Powerpoint slides and hand outs. A very small informal meeting shouldn't contain slides and hand outs and the main motive of the meeting should be action. With a larger meeting of course use slides and consider letting the audience put comments on Twitter which you read to see how you performed. You can also import images from software like Illustrator & Photoshop for added effect. There should just be a few slides and keep what is on them simple as they are just to add emphasis to what you are saying. The hand outs have more detailed information and are meant to help people digest the information you give them. Many people regard having to give presentations as the most fearful thing that can ever happen to them but your anxiety is actually a good thing and can propel you to make a better speech. You have to work with it and if you are extremely nervous use notes although it's fashionable to do them without notes. Many presentations particularly with large companies and motivational speakers are teleconferenced and many are put on sites like YouTube. Some universities have put their lectures on sites like these and some professors are almost like minor celebrities. It's a good idea to have a little humor perhaps a funny image on a slide. An anecdote told in the book is the British athlete showed his hero Daley Thompson his newly won silver medal he had won at the Olympics and Daley told him I didn't know they did them in that colour. Another thing often neglected at presentations is the standard of refreshments. There are cases where agencies like advertising agencies have won contracts primarily on their quality of coffee and biscuits and if you think there often isn't a lot separating one agency from another. This is particularly important at very small meetings. Also bear in mind great speakers often rehearse their speach for hours on end and if you are new to this it is even more crucial you spend a lot of time getting it just right. Presentations are a very important skill and often millions of dollars can depend on a good performance just look at great presenters like Barack Obama & Steve Jobs and the high stakes behind their presentations. I really enjoyed this book and it is an interesting read.
February 17, 2016
This was the first of the "Brilliant" series that I wasn't that impressed with. Not that there's anything particularly wrong with the book, but after reading 3 or 4 presentation books, diminishing returns has set in, and this one didn't offer much new.
In fact, on several occasions, I had such a feeling of deja vu that I kept feeling that I'd read the book before, even though I definitely hadn't. Well, not with this name anyway - there is an awful lot of material which has been repurposed from Hall's other book "That Presentation Sensation" (or vice versa - I don't know which one came first), and there really is very little point in reading both. In fairness, this is probably the better of the two - the "Brilliant" format works rather better than the other book.
As one of the other reviewers notes, this is aimed more at the would-be superstar presenter running major events, rather than someone who does a few presentations every now and then, though there is useful information here for the latter as well.
In fact, on several occasions, I had such a feeling of deja vu that I kept feeling that I'd read the book before, even though I definitely hadn't. Well, not with this name anyway - there is an awful lot of material which has been repurposed from Hall's other book "That Presentation Sensation" (or vice versa - I don't know which one came first), and there really is very little point in reading both. In fairness, this is probably the better of the two - the "Brilliant" format works rather better than the other book.
As one of the other reviewers notes, this is aimed more at the would-be superstar presenter running major events, rather than someone who does a few presentations every now and then, though there is useful information here for the latter as well.
December 3, 2007
I don't think, any new thing I learned from this book except for Hall's differntiation of five levels of presenter. One good part is , there is series of presentation slides shows the difference between levels. I wonder I am following the Brilliant presentation techniques already; but still I am not confident that I am a very good presenter. This book did not properly shown me my lackness for any improvement. May be for you.. Try it. Its not waste in spending time to evaluave ourself.
August 19, 2011
I did manage to get a few tips out of this book. But all in all I felt it was not too advanced. I was hopping for more techniques regarding presentations.
January 17, 2013
Useful, clear, simple.
February 16, 2016
Nothing new for a postgraduate of marketing . Book contains all the information from my course and a few samples I did not know. Worth of reading for beginner. I did not like the style.
Displaying 1 - 6 of 6 reviews