It's been over 20 years since I read this book—not too long after it first came out—and it's both depressing and enlightening just how little has changed: meat is still the locus for status, masculinity, and the inevitable triumph of capitalism, even though the effects on our waistlines, the environment, and animal welfare of our devotion to animal flesh have only become more dramatic and existentially threatening. Fiddes writes clearly, with passion (and some irony), and with astonishing prescience, given how back in 1991 climate change was not widely discussed and animal agriculture's role in it barely known. Yet it's in this book, alongside a set of provocative ideas that are still (shockingly) too rarely discussed, let alone admitted. Fiddes' book is almost contemporaneous with Carol Adams' equally pioneering THE SEXUAL POLITICS OF MEAT, and only Marta Zaraska's recently published MEATHOOKED ventures into this territory. Shamefully (and I say this as a publisher), Routledge has turned what was an accessible, reasonably priced paperback into an absurdly expensive hardcover. That's the only downside for a book that, like Adams' SPOM, remains after a quarter-century still ahead of its time.