Everyday Fashions of the Sixties As Pictured in Sears Catalogs

by JoAnne Olian (Editor)

This compilation from a style-conscious decade features scores of illustrations with their original captions specifying colors, sizes, prices. Items include apparel for men, women, and children — from lingerie and playclothes to bridal ensembles, Madras jackets, and vinyl slicker coats. Introduction. Over 300 black-and-white illustrations.

Genres: Fashion, Nonfiction, History, Historical, Reference

96 pages, Paperback

First published February 4, 1998

Reviews

[Amy]

Fantastic reference

[Joanne Alexander]

The 16-page narrative at the beginning is interesting and puts 20th-century fashion in perspective. I had no idea that America was known, starting in the 19th century, as a place where ladies and servants, wealthy men and laborers, all dressed similarly. Thanks to the mail-order catalog, popular fashion looks became available to all. This book, using catalog illustrations, shows the dramatic change in fashion from the beginning of the 60s to the end of that decade. Amusingly, I remember most of these styles.

[Mariana Zavi]

Me quede con ganas de saber más sobre la historia de la moda de los 60s y las transiciones que llevaron a tantos cambios en esa época.

Igual es súper interesante aprender un poco más sobre cómo en los 60s en USA, se le dijo adiós a las normas y códigos tradicionales de vestir para abrir paso a la moda como expresión de quién eres, por primera vez en la historia . Muy cool y de inspo si te interesa la moda.

[emma burns]

i actually read like 5 fashion books but it feels like cheating so i’m just counting 1 & this was my favorite bc ofc

[Lauren]

This was a fun (and, to be expected, sometimes disturbing) time capsule. I thought about my Mom a lot while reading it and thinking what she might order from it. It would have been even better with color photos.