Alright, back to formatted music book reviews for this one.
By way of a verdict: it's quite good, I recommended it to others (and it got me to buy a CR78 emulation plugin). Its greatest success is its framing around a product, but this also contributes to the cheapness of its attention to the subjects implicated.
- Self-insertion: B, this is a relatively seamlessly-personed book, with the author providing compressed histories which we might call pseudo-transcribed, the content of the work clearly comes out of interviews, but they are processed down to very small, readable narratives. The content of the book comes out of an interview form which I'll call narrow questioning, that is he's most interested in framing subjects in their positions with relation to an external history. What's nice about this is that the history interested the subjects, in about 90% of cases; and the author saw fit to describe when the subject rejected that there is intrigue in this framing.
- Rigor, Sociology, Scoping: C. In a way, this is a book about industry, and it does a fairly good job of interacting with that industry. It's also a book about dance music and subculture, which are moreso sat on the bedside table while the author fixates on the frame of the product itself. In terms of active scope reduction, I'll render it without a value judgment that this book tapers rather sharply off to an end after the MPC60 and SP1200 (i.e. don't read this for discussion of rave culture, computerization, etc.), but dips its beak into a discussion of trap production; it's a 350 page book that does a very decent job of interacting with the 1980s.
- Captured Character / Premodernism: B. Ah, what will last to me here .. certainly the fact of 'Echo,' the drum machine in Echo & the Bunnymen. I really can't remember the band that named their drum machine 'Roland,' only to switch over to a DR-55 which they continued to call Roland (despite being a Boss product). There is a lot of affection, here, towards product. Every book to discuss UK punk in the period ~'78-'82 is blessed, as is every book to discuss Cab Voltaire, but yes, the rendering of early industrial music, here, works very well. I remember the description of the sound of The Blue Nile being wonderfully accurate. The tone is just effusive, infectious throughout the book - including a discussion with Gotye, which is all in a very friendly tone and yet renders the man as pretty artistically stunted by diving into the rabbithole of archiving drum machine product -, and I think the only chapter which really bucks the trend is about the downfall of the Linn corporation when Roger Linn switched all their production power to the Linn 9000. It's all very sanguine, but I think a bit bloodless, mostly for the fact that the subjects interviewed are almost universally commercial successes, people who won a specific gold rush within music production. To that end, I'll call it wanting in sociological terms. (Also: all the hip-hop writing in here is pretty spotless, but the parallel 'block party' cultures of Jamaican blues [in and out of Jamaica] or funk brasilia seem like very easy subjects that could've done well being broached, here.)
- Production Focus: B. I refer, in this rating, to the book's informativity about specific details of music production history. I really appreciated the writing about the SP1200 and the very early MPC series here, and the consistent focus on the effectation of drum sounds (that's- pitch/decay modulation of specific drum sounds when possible in a machine, routing of specific channels through stompboxes, etc.). There's still plenty of quarters left in the couch cushions, and again the complaint kinda stands that the book is framed - to the effect both of lucidity and of a slight superficiality - around the capabilities of machines, plus the small bits of functionality people imparted upon them. The attention given to the music can naturally be a little lacking, whether it be a typification of 80s futuromanic cheapness; something more eternal as in the case of DJ Shadow, Public Enemy, and Cocteau Twins; or the popular in-betweens.