Visual Research: An Introduction to Research Methodologies in Graphic Design

by Ian Noble, Russell Bestley

Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the audience, communications theory, experimentation in the studio, semiotics, and semantics. A final section features suggestions on how to synthesize practical and theoretical models, with strategies that working designers can really use.

Genres: Design, Nonfiction, Research, Art

192 pages, Paperback

First published April 28, 2004

Reviews

[Dati Kopadze · Rating 2 out of 5]

I have mixed feelings about this book in general, and I feel like if you’ve ever worked on a ‘big project,’ you automatically realize all of these things. And if the book is meant for beginners, its writing style, layout, and structure aren’t well done for them to understand as well :/

[James Pask · Rating 1 out of 5]

Found this book really hard to read from the start. I had to read it as it was on my recommended reading list for uni but I couldn't get on with it. Certainly not recommended as far as I'm concerned.

[Alea · Rating 1 out of 5]

This wasn't a good layout for a book at all. The content may be good, but I just couldn't get through it do to the layout making it way hard for me to read and consentrate on what it said.

[Setare Soheili · Rating 2 out of 5]

great

[Revilia · Rating 2 out of 5]

This book hard to understand, i have to read multiple times to get the message.

[Kim · Rating 2 out of 5]

This book is hard to read. Difficult format and hard to understand.