Product Management

by Donald R. Lehmann, Russell S. Winer

Product Management, 2/e is a text made for the future, or current, product manager. This book is not purely academic, but also integrates practical results from academic research that are not readily available to practicing managers. This meticulously updated text will prove to be a market leader. Lehmann differs from our 1997 edition of Crawford's New Products Management in that Lehmann focuses on managing existing products and Crawford focuses on new products.

Genres: Business, Nonfiction, Management

460 pages, Hardcover

First published January 1, 1993

Reviews

[Karthik Shetty]

its good

[A.]

Product Management (Rifai)