This book explains why people who are not rich "hyper-spend on luxuries". Millionaires don't overspend on watches, alcohol, cars, haircuts, etc. This book is, essentially, a reiteration, and update, of the Millionaire Mind (that's not a compliment...).
Notes/Highlights:
When you trade up to a more expensive home, there is pressure for you to spend more on every conceivable product and service. "Nothing has a greater impact on your wealth and your consumption than your choice of house and neighborhood." (xiii).
Most people who live in million-dollar homes are not millionaires. They may be high income producers,but they are living a "Treadmill existence". In the United States, there are 3x more millionaires living in homes that have a market value of under $300,000 than there are living in homes valued at $1 million or more.
The typical millionaire does not have more 30% of his wealth invested in publicly traded stocks. More often it's low to mid 20% range (xiv).
Glittering Rich-Truly rich who can spend money on luxuries without any issue.
"Aspirationals"- those who act rich, want to be rich, but actually aren't. (p.5)
Two thirds of those who are country club members are not millionaires.
People are high on savings and frugality after the 2008-2009 financial crisis, but that is likely a fad considering the history of consumer spending in this country (p.6-7).
In this book, Stanley defines "Millionaire" as someone with investments of $1 million or more (not including the home) (p.8-9).
He spent a lot of time going through the brand purchases of the glittering rich, which I didn't care for, and give advice on how people who want to, can emulate their lifestyle...I didn't care for this either; The book is about stop acting rich, yet he's giving tips on how to act rich... (p.12-16)
IA (income Affluent)- Make money but low net worth
Balance Sheet Affluent (BA)-
"It is the American upward socioeconomic mobility that fuels much of the hyper-consuming engine of the market for luxury goods, prestige, products, upscale brands, expensive homes, and so on." (p.21). For some, hyper-spending is an attempt to somehow change their humble beginnings, in essence change the past; this is futile, though (p.22). How much you earn annually is not as important as how much you save and invest annually (p.24).
Teachers tend to be frugal (p.24-25).
Live and consume as though your household's income was only 80% of what it actually generates. Save and invest the rest (p.26). If you want to become wealth, live in a neighborhood where you household is among the top income generators. "The market value of the home yo purchase should be less than three times your household's total annual realized income" (p.27). "If you're not wealthy but want to be someday, never purchase a home that requires a mortgage that is more than twice your household's annual realized income."
People who are encountering upward socioeconomic mobility are often most vulnerable to advertising themes that imply all rich people buy our brand (p.29).
-According to a study in 2009, people are made happier by experiences than by things (p.31). The cost of that experience is not important, just have a life experience.
-Today's children get an average of 70 new toys a year
Only about 7% of new passenger vehicles sold in the United States in 2006 were purchased by millionaires (p.39).
64% of the millionaires surveyed never owned a vacation home, beach bungalow, or mountain cabin, "not even a lean-to or tree hut in the woods."
*"At the end of the day, success cannot be purchased." (p.42)
There are just over 4 million millionaire households in the United States (p.43)
Statistically, it is much easier to become a millionaire if you live and consume like those who live in modest homes than in expensive ones (p.45). There are nearly three times more millionaire households living in homes valued at $300,000 or less than there are millionaires living in homes valued at $1 million or more (p.46).
Within the high-income population, occupational status is negatively correlated with net worth (p.49).
"Whatever your income is, live below your means." (p.54)
High status groups like attorneys, doctors, etc are bad at accumulating wealth because "most live in or near high-cost-of-living metropolitan areas. They tend to live in expensive homes situated in or near exclusive neighborhoods. And so they spend accordingly, with little left over for saving and investing (p.56).
There are 715,506 professional entertainers in America. The average annual net income for the entire population of entertainers is only $5,686; only 61% have a positive net income. Only 6 in 10 even generate enough one to pay their expenses. "How much does the professional athlete net?It is nowhere near what the press tells us that superstars earn. The average is $6,098. There are many, many more semiprofessionals and minor leaguers than there are major league superstars (p.63).
"If you spend in anticipation of becoming rich, you are unlikely ever to become truly wealthy." (p.64)
Those who become millionaires in their 20's and 30's are prone to hyper-spending (p.66).
Most millionaires are much more quality sensitive and thus tend to focus on the variation in life cycle cost among competing brands (p.69). "You are cheating yourself if you buy cheap shoes." (p.70)
Most of the best data on millionaire being behavior is available for male millionaires because there are more of them (p.77).
The people who do spend extravagantly on prestige items are celebrities, a small proportion of the overall population and tiny percentage of even the millionaire population (p.80).
There is a very high correlation between one's level of net worth (wealth) and one's self-designated compulsion to succeed (p.101).
"It is impossible for us to alter our level of satisfaction with life by selection one brand of liquor over another (p.117).
"My survey results indicate that only a minority o millionaires are wine oriented. Yes, most millionaires (more than 90 percent) consume wine. Yet only a minority of them regularly purchases costly wines, read about wine, and/or collect wine (p.149). Yet the popular press, the gourmet press especially, and the wine industry have done a wonderful job of condition us to believe that wealth and wine go hand in hand"; it's all marketing (p.150).
Only 4.5% of millionaires report having 25 percent or more of their in-home meals prepared by domestic help (p.161).
"There is no significant difference correlation between the make [brand] of motor vehicle you drive and your level of happiness with life." (p.172)
In America, 86% of all prestige/luxury makes of motor vehicles are driven by non-millionaires (p.181)
"Many took credit and overextended themselves as part of a longer-term trend of buying up and buying to replace real wealth and success (p.182).
Those who only act rich have a goal: to look rich without having to pay dues of hard work and sacrifice required to become millionaires (p.196).
"As my survey and studies have found, those who live above their means tend to be dissatisfied with their lives. Conversely, those who live below their means are significantly more likely to report that they are happy" (p.219).
If you have a higher income than most of those in your circle of friends, coworkers,then you are likely to be higher up on the "happiness scale" than those who earn less than you (p.222).
"Happy people tend to live in homes that they can easily afford." (p.225). Anticipation will not make house payments (p.228.
A poll in 2000 found that 19% of Americans thought they belonged to the richest 1% of U.S. households; they're delusional (p.230).
-Researchers has consistently found that happy people tend to contribute a higher percentage of their income to noble causes than do people who are less satisfied with their lives.
The Midwest and southern regions contain the majority of areas that have the lowest levels of consumption in America (p.233).
Most wealthy people have a wide variety of interests and activities. In fact, there is a substantial correlation between the number of interests and activities that people are involved in and their level of financial wealth (p.235).