Having read a number of Doctor Who books covering the production history, this stands among the lesser end. It reads less as the work of a real fan, and more as someone who was forced (or forced themselves) to write such a book, without a true passion on the subject. Speaking of which, the book leaps between subjects as it goes, mostly chronological, but switching back and forth, repeating points, jumping to different subjects, repeating points again, it's just not that carefully constructed. There's quite an abundance of typos, too! "Curse of the Fatal Death", "The Forest of the Dead", "Open Airi"; every time I have a look, I spot another. Really poor quality. Every time a story is mentioned, the viewing figures are listed, as if anyone really cares. Why is this done? Just put a list of the stories and their corresponding figures if you really want, but seeing them simultaneously in a highly opinionated essay, in a random order, has no real utility, suggesting the author cares more about the statistics of how many people watched an episode, over what the episode itself is about. Then, our esteemed writer gains a sudden fascination with the Appreciation Index (a figure nobody except the most diehard fans know about), and starts putting them in, instead of the viewing figures, as if now they're the new hot discovery. There's no actual analysis of the viewing figures, besides "they go up" or "they go down", a point which can be ascertained by anyone capable of basic arithmetic. No reasons or analysis as to why the numbers are changing, in the ever-altering format of television, or the same for the AI figures.
I wonder whether Mr Robb has actually watched all that much Doctor Who, or if he just looked some stuff up on some wikis and flooded the pages with it. All the old favourites are here, the same old stories everyone rags on about, with nothing new added, no personal insights about what he actually thinks, just constantly repeating the same few points. If anything, he seems to harbour a dislike for much of the programme, casually putting lots of it down, as if when only a few million people watch an episode, it must be far inferior to other ones. No celebration of the best of times; a mockery of the worst. Contemptible thought for a wonderful programme, making it less fun or interesting to read. It's less "How Doctor Who Conquered TV" than "Why did Doctor Who Conquer TV Sometimes? {subtitle: Also I Hate It}".
I was only really interested in the sections on the Revived Series, but even here, he skimps and cowers from any actual details on any behind-the-scenes information, instead just recounting plot-line after plot-line. I could write a better book than this in my sleep. If it's synopses you're after, this book might be for you, but for anyone interested in learning about Doctor Who beyond just watching the episodes or reading a few pages off any simple fan wiki, there's some great other books out there, and this one makes me appreciate them all the more.