Services Marketing

by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book’s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.

Genres: Business, Management, Nonfiction

736 pages, Hardcover

First published July 1, 1902

Reviews

[Awais · Rating 4 out of 5]

Very good book I recommend must especially for those who are in service industry.

[Greg · Rating 2 out of 5]

This is a pretty lousy textbook. It is overly theoretical and the useful material could have been presented much more succinctly in about 250 pages.

[Pankaj Wagh · Rating 4 out of 5]

Essential for marketing Student's who are looking to work in service sector.

[المهند السبيعي · Rating 4 out of 5]

Very informative yet too academic style, you might get bored easily but be patient and you will learn a lot

[Saba Ahmad]

Extremely helpful

[Dr.Ata Homayoun · Rating 5 out of 5]

gr8 book!

[Cantrelle Peppin · Rating 4 out of 5]

Covers all the necessary topics (and then some) of service marketing.

[Babak Hazaveh · Rating 3 out of 5]

وجه آکادمیک و تئوری آن بر وجه کاربردی آن غلبه دارد؛ با این وجود بینش خوبی درباره ویژگی‌های بازار خدمات می‌دهد.