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On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.
AS SEEN ON GOOD MORNING AMERICA AND IN HARVARD BUSINESS REVIEW
From bestselling author Aliza Licht, On Brand is part career book, part personal growth guide and will help you answer the What’s on brand for you? Ideal for anyone seeking personal development to help them level up, pivot professionally, or for support through a transition. How you show up in person, over email, and on social media communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, and plot your future. Aliza Licht, a former fashion executive who successfully turned her communications expertise into a multimedia brand and consultancy, shares both personal and professional advice from her lived experiences and from expert contributors to help you discover what your brand who you already are, who you want to be, and how to ensure others see you that way. In a world where the lines between personal and professional are blurred and we communicate nonstop in both obvious and subtle ways, getting your message right and learning how to market yourself is paramount to success, and can determine which opportunities are presented to you, or handed to someone else. This book is for the new graduate seeking their first job, the middle manager looking to level up, the executive who wants to become more notable, the entrepreneur building from scratch, the person who wants to pivot to a new career, the social media influencer who is their own brand—it’s for anyone who wants to affect the way people perceive them and feel proud when they hear the words “that’s so on brand for you.” This personal branding book has the best practices for anyone–whether you’re just starting to consider your personal brand or have decided to rebrand yourself–to help you engage the world, to be known and understood so you can prosper professionally, personally, and financially. It’s the new What Color is Your Parachute book for graduates seeking career help relevant to the social media generation, and new leadership books for the remote work employee wanting to establish influence in today’s virtual workplace.
From bestselling author Aliza Licht, On Brand is part career book, part personal growth guide and will help you answer the What’s on brand for you? Ideal for anyone seeking personal development to help them level up, pivot professionally, or for support through a transition. How you show up in person, over email, and on social media communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, and plot your future. Aliza Licht, a former fashion executive who successfully turned her communications expertise into a multimedia brand and consultancy, shares both personal and professional advice from her lived experiences and from expert contributors to help you discover what your brand who you already are, who you want to be, and how to ensure others see you that way. In a world where the lines between personal and professional are blurred and we communicate nonstop in both obvious and subtle ways, getting your message right and learning how to market yourself is paramount to success, and can determine which opportunities are presented to you, or handed to someone else. This book is for the new graduate seeking their first job, the middle manager looking to level up, the executive who wants to become more notable, the entrepreneur building from scratch, the person who wants to pivot to a new career, the social media influencer who is their own brand—it’s for anyone who wants to affect the way people perceive them and feel proud when they hear the words “that’s so on brand for you.” This personal branding book has the best practices for anyone–whether you’re just starting to consider your personal brand or have decided to rebrand yourself–to help you engage the world, to be known and understood so you can prosper professionally, personally, and financially. It’s the new What Color is Your Parachute book for graduates seeking career help relevant to the social media generation, and new leadership books for the remote work employee wanting to establish influence in today’s virtual workplace.
304 pages, Hardcover
Published April 18, 2023
100 people are currently reading
2015 people want to read
About the author
Aliza Licht
5 books102 followersALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was formerly known as the anonymous social media phenomenon DKNY PR GIRL, an award-winning personality and pioneer fashion influencer with over 1.5M fans worldwide. Her reveal generated over 230M media impressions.
Licht’s first book, Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media. has been described as “a mentorship in 288 pages.” It has ranked on Book Authority’s “100 Best Career Development Books of All Time” every year, has been translated into multiple languages, and is required reading for many communications majors in U.S. universities.
Her weekly podcast, LEAVE YOUR MARK, delivers essential advice and inspiration. Named one of “America’s Next Top Mentors” by The New York Times, Licht is a sought-after consultant for brand clients as well as a members-only career coach, mentoring people on how to shape and amplify their personal brands to drive success.
Licht has been featured in global media, including the Wall Street Journal, as one of TIME’s “Six Women Who Rule the Fashion World” and New York Daily News’s “Top 50 Most Powerful Women in New York.” Licht also sits on several industry boards, including the American Influencer Council.
Business Insider named Licht one of the “Top 20 Most Innovative Career Coaches,” and she offers motivational keynotes about the importance of building your personal brand in a world where personal and professional lines are blurred and how you position yourself can determine the opportunities presented to you or handed to someone else.
In demand for events with groups like LinkedIn, TEDx, SXSW, Salesforce, Facebook, and more, Licht shares her empowering message: the most important thing you can have is a strong sense of self. Her upcoming book, ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception will be published on April 18, 2023, by Union Square & Co.
Licht’s first book, Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media. has been described as “a mentorship in 288 pages.” It has ranked on Book Authority’s “100 Best Career Development Books of All Time” every year, has been translated into multiple languages, and is required reading for many communications majors in U.S. universities.
Her weekly podcast, LEAVE YOUR MARK, delivers essential advice and inspiration. Named one of “America’s Next Top Mentors” by The New York Times, Licht is a sought-after consultant for brand clients as well as a members-only career coach, mentoring people on how to shape and amplify their personal brands to drive success.
Licht has been featured in global media, including the Wall Street Journal, as one of TIME’s “Six Women Who Rule the Fashion World” and New York Daily News’s “Top 50 Most Powerful Women in New York.” Licht also sits on several industry boards, including the American Influencer Council.
Business Insider named Licht one of the “Top 20 Most Innovative Career Coaches,” and she offers motivational keynotes about the importance of building your personal brand in a world where personal and professional lines are blurred and how you position yourself can determine the opportunities presented to you or handed to someone else.
In demand for events with groups like LinkedIn, TEDx, SXSW, Salesforce, Facebook, and more, Licht shares her empowering message: the most important thing you can have is a strong sense of self. Her upcoming book, ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception will be published on April 18, 2023, by Union Square & Co.
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Displaying 1 - 30 of 75 reviews
February 15, 2023
I’m thankful to have received an advanced copy of On Brand as there are so many valuable lessons from Aliza on personal branding. Aliza is always filled with the best knowledge and is an incredible mentor when it comes to growing your career and brand. I highly recommend this book, especially if you’re in the midst of a pivot.
March 9, 2023
I received an advanced copy of this book and it lived up to all the hype! Aliza is an expert when it comes to not only corporate brand marketing, but personal branding as well. This book is an invaluable tool for self-reflection and for evaluating how you come across to others personally and professionally. I learned that having a personal brand is not reserved for just influencers, celebrities, and companies — we all have one whether we like it or not, so we better take charge of the brand that we are presenting! Aliza brings in real-life examples of brands and people who are communicating their messages effectively and teaches you how you can apply their tactics to your own personal brand. I highly recommend! ⭐️⭐️⭐️⭐️⭐️
May 11, 2023
Aliza Licht is the queen of branding herself and helping other’s dig deep to truly see themselves. I, myself, sought out Aliza’s guidance last year when I felt my identity was directly equal to the company I was working for. She helped me take a step back and realize I am so many qualities separate from my workplace, and I’m forever grateful for her! I switched jobs and was able to keep my professional and personal image relative to the projection I wish others to see. It is no surprise this book offers guidance to anyone and everyone on branding yourself. ❤️
January 9, 2023
I was fortunate to receive an ARC copy. On Brand is the perfect companion if you want to improve your personal brand. Apart from personal stories, and advice from prominent guests, you'll get to do the work as you read the book, so you have no excuses but to follow along, answer the questions honestly and by the time you read your last sentence, you my friend will have figured out what On Brand means for you!
January 30, 2023
This book written by personal branding expert Aliza Licht promises to be a guide for any person, at any stage of their life/career. The empowering tone with hard-hitting tactics also feels so supportive and easily accessible. It is eye opening to recognize how we are actually already a personal brand, so why not own it?! (your brand, not the book, but the book too!) I find it particularly helpful as I navigate a career pivot into a new field and am excited to shape my narrative with Aliza's lead. A great gift for a new graduate, or anyone interested in becoming their best self.
January 31, 2023
On Brand is your one stop shop for setting your professional (and even your personal life) on the right track. Whether you are starting a new job or have been at the same one for years, Aliza Licht will tell you exactly what you need to know to make people notice you for all the right reasons. Read this book and her first book- Leave your Mark- you won’t regret it!
January 27, 2023
The perfect toolbox to equip you with everything you need to know on how to position and market yourself in ANY situation! Found this so relevant and applicable to many areas of my life, in and out of the office.
January 24, 2023
I just read the first chapter and can't wait to read the rest. Aliza Licht is a master of communicating no nonsense career advice like your real-talk best friend would, which makes this book all the more inviting to read, let alone useful and practical. I look forward to receiving my copy this spring and learning from one of the smartest and most strategic women I know.
January 10, 2023
Starting from the beginning, Aliza Licht gives you the background you need to put into action what you are reading. On Brand will help you figure out what is on brand for you. Whether we are talking personal brand, a business brand, or the personal business brand you are.
The career that Aliza Licht has created for herself is phenomenal. Licht is the influencer before those existed, the social media content creators, before those were a thing, she was one of the groundbreakers. Reading a book like On Brand will help you ask important questions and evolve into a stronger entity, whether personally or professionally. It allows you the space to think about how you are showing up as a representative of yourself. The book is described as part career book, part personal growth. Without a doubt, it hits the mark!
The Mental Gymnastics part of the book will allow you to put into practice what you are reading. Such a learning experience in answering some questions that will help as you continue into each chapter of the book.
Chapter six was one of my favorite chapters, “Establish Your Personal Brand at Work.” This is even applicable to remote workers, or self-employed individuals as well. Everyone can benefit from reading this book. On Brand, mental’s gymnastics will do everything from helping you plan your strategy, to pro tips from Aliza Licht’s own experience.
The career that Aliza Licht has created for herself is phenomenal. Licht is the influencer before those existed, the social media content creators, before those were a thing, she was one of the groundbreakers. Reading a book like On Brand will help you ask important questions and evolve into a stronger entity, whether personally or professionally. It allows you the space to think about how you are showing up as a representative of yourself. The book is described as part career book, part personal growth. Without a doubt, it hits the mark!
The Mental Gymnastics part of the book will allow you to put into practice what you are reading. Such a learning experience in answering some questions that will help as you continue into each chapter of the book.
Chapter six was one of my favorite chapters, “Establish Your Personal Brand at Work.” This is even applicable to remote workers, or self-employed individuals as well. Everyone can benefit from reading this book. On Brand, mental’s gymnastics will do everything from helping you plan your strategy, to pro tips from Aliza Licht’s own experience.
January 13, 2023
Very fortunate to have received an ARC copy and WOW. Aliza's advice and guidance is succinct, direct and extremely valuable. Relevant to any industry or career level. This book is going to have SO much impact!!
January 16, 2023
Having read the first chapter, I absolutely cannot wait to read the rest. Aliza Licht is a mentor for anyone looking to build a brand, to stand out in the masses, to shine. Her book 'Leave your Mark' is one of my absolute favorites and I refer to it with friends and on my podcast. I've followed her since and have learned so much from her wisdom, her podcast, and her expertise. She is quick to give practical, actionable tips in an easy to digest way.
May 27, 2024
Now that our entire lives and reputation are online, we have a personal brand whether we like it or not. What better idea than to polish it and use it in our favor?
This book really helped me turn my business around. Now I understand that I'm not just selling my product when I go to meetings; I'm selling myself. Whether it's on LinkedIn or in the boardroom, your reputation precedes you, so you might as well learn to nurture it.
(I received an advance copy of the book in exchange for an honest review.)
This book really helped me turn my business around. Now I understand that I'm not just selling my product when I go to meetings; I'm selling myself. Whether it's on LinkedIn or in the boardroom, your reputation precedes you, so you might as well learn to nurture it.
(I received an advance copy of the book in exchange for an honest review.)
October 6, 2023
Awesome book and much needed for where I am. Pivoted careers multiple times already and trying to tell that story is difficult. So grateful for Aliza for sharing her stories with awesome people in her connect and combining that with simple actionable advice. Reading it reminded me of a book I just wrote where I wanted to combine stories with advice because I’m tired of all those books you read that are too theoretical. So appreciative of her wisdom especially as I start to rebrand the next chapter of my life. Will definitely be sharing this with many people.
December 31, 2022
I was lucky enough to get an ARC and all I can say is that ON BRAND is on point! Aliza delivers another honest, insightful and brilliant read that anyone can relate to. Whether you are just starting out or a seasoned vet in your current career, On Brand is essentially a "how to" on how to create, change or enhance your personal brand. Grab a coffee and a highlighter because this must read is one that you will keep coming back to.
January 1, 2023
This is the kind of woman you want as your mentor. Luckily we all have her books to read. Wow wow wow. I got my hands on an ARC and am better for it. Definitely worth the read and even a reread to reference. 10/10
March 10, 2024
So many great tips to create a successful brand regardless of your goal and/or profession. Highly recommend.
January 29, 2023
We all hope to continue to evolve and grow in our careers and aspirations. If you hope the job you are doing today is not the job you will be doing tomorrow, you need this book!
Through On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception., Aliza Licht helps you realize your unique personal brand and shows you how to own your narrative as a critical tool with a broad range of applications. Outlined in the direct and honest voice of your wisest close friend, Licht's sage advice provides a plan of action that is both approachable and methodical. Her strategic tips will help you embrace the true value of your own personal brand.
Through On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception., Aliza Licht helps you realize your unique personal brand and shows you how to own your narrative as a critical tool with a broad range of applications. Outlined in the direct and honest voice of your wisest close friend, Licht's sage advice provides a plan of action that is both approachable and methodical. Her strategic tips will help you embrace the true value of your own personal brand.
February 1, 2023
Reading Aliza’s latest book, ON BRAND, is like sitting down with her for an intensive workshop session. If you’ve listened to her podcasts, you will actually hear Aliza’s voice in your head while you read along.
Aliza’s years of experience, combined with her no BS take charge of your life attitude, will help you figure out WHO you are, HOW to create an impactful personal brand and pitch yourself for the job you want, WHEN to pivot and make changes in this evolving digital world, and more.
Along with her PRO TIPS, Aliza provides easy to follow real world tactics and steps to actually make things happen for your BRAND.
This is a great gift for a graduate or a friend who is ‘stuck’ and could use that push to re-define their future.
Thank you, Aliza, for tackling this important area by sharing your personal experience and expertise.
Aliza’s years of experience, combined with her no BS take charge of your life attitude, will help you figure out WHO you are, HOW to create an impactful personal brand and pitch yourself for the job you want, WHEN to pivot and make changes in this evolving digital world, and more.
Along with her PRO TIPS, Aliza provides easy to follow real world tactics and steps to actually make things happen for your BRAND.
This is a great gift for a graduate or a friend who is ‘stuck’ and could use that push to re-define their future.
Thank you, Aliza, for tackling this important area by sharing your personal experience and expertise.
January 23, 2023
On Brand is the perfect read for anyone starting their career, changing jobs, re-entering the workforce, or just looking for a way to excel in their current field or role. Author Aliza Licht provides the perfect mix of tough love and your biggest cheerleader - all that is necessary to light the fire you need to make change and push forward in your career. Her anecdotes are personal and relatable, making the book an engaging but fast read. She makes everyone from any background think of themselves and Chief Marketing Officer of their own life and provides a simple outline of the steps needed to take to make real change.
February 2, 2023
I was so excited to get the chance to read this book early! As a woman working in the fashion industry just a few years into my career, I really needed to read this. The author poses a lot of good questions, directing you to self reflect on how you and others perceive your personal brand. This book has made me more self aware and I feel like it’s never too late to start asking yourself the questions in her book. It’s never too late to better yourself and elevate your personal brand at work and on social media.
January 30, 2023
If you are considering a career change, or simply in need of a refresher, this book will give you the tools. ON BRAND is a Cliff’s notes for career advice tomes. Aliza doesn’t dance around. She is like the friend you go to for advice because they tell it like it is…with only your best interest in mind.
The information is practical, relatable, and not as hard to digest or execute on as one may fear when venturing into new territory. Aliza is her own case study—clearly the proof is in her tremendous success.
The information is practical, relatable, and not as hard to digest or execute on as one may fear when venturing into new territory. Aliza is her own case study—clearly the proof is in her tremendous success.
February 2, 2023
Aliza is the mentor everyone needs — highly recommend On Brand to anyone interested in advancing their career! It breaks down building your personal brand into digestible steps that anyone can apply to their own life.
February 2, 2023
Aliza's new book is packed full of helpful tips to elevate your career, no matter your industry. She gives valuable tips on how to develop your personal brand and stand out. Overall, I highly recommend anyone who wants to develop both professionally and personally to read this helpful book.
January 27, 2023
Aliza never fails to deliver the best guidance to one's life and career. This book challenges you to put into perspective your personal brand and make the most of it. Your personal brand is your unique asset, your strength, and your whole persona that no matter what, no one will be able to take from you. Aliza ties her experience to how she built her own personal brand that she is today recognized for. In this book, you'll find the secret sauce to how to best curate your brand to represent what you've been brought into this world for!
May 29, 2025
Shit book written by a deranged genocidal cunt
January 27, 2023
I hung on every word of the intro and immediately pre-ordered. In a way that only Aliza Licht can write it, I'm confident this book will be the perfect balance of inspiration, strategy, and planning... with a dose of humor and style built in. If only I could read it now, I know I'd dive right into a much-needed personal branding endeavor!
February 3, 2023
I was lucky enough to snag an early copy of this book-- and let me tell you, it is a GAME CHANGER.
I have worked in marketing for decades, and consider myself pretty well versed in personal branding. The latest book by Aliza takes it to the next level. What I particularly appreciated about this book was the focus on the recent blend of personal and professional lives through the recent shift to hybrid workplaces. The book is current, relevant, and had actionable tips that I was able to put in place right away.
Another thing I appreciate about Aliza's style is that she says things that root us in reality. I love how she gets real about NOT bringing your "whole self to work", and how to survive cancel culture. She talks about the realities of today, and helps cut through the noise for a much needed reality check.
LOVE the book, the stories, the style. This is a winner.
I have worked in marketing for decades, and consider myself pretty well versed in personal branding. The latest book by Aliza takes it to the next level. What I particularly appreciated about this book was the focus on the recent blend of personal and professional lives through the recent shift to hybrid workplaces. The book is current, relevant, and had actionable tips that I was able to put in place right away.
Another thing I appreciate about Aliza's style is that she says things that root us in reality. I love how she gets real about NOT bringing your "whole self to work", and how to survive cancel culture. She talks about the realities of today, and helps cut through the noise for a much needed reality check.
LOVE the book, the stories, the style. This is a winner.
April 26, 2023
I should start off by saying that I actually am not a big fan of self-help books, but Aliza’s works have something in them that I can’t keep but return to them over and over again. I read “Leave your mark” in one day and was amazed by her story, her determination and advices. As a young woman and a marketer myself I also found that book extremely helpful and while I was reading it I wished we were taught Aliza’s knowledge in university.
Needless to say that when “On Brand” was announced I was super excited, but this book exceeded all of my expectations. Raw, honest, highly motivational this book found me in the right time of my life. As much as it was career orientated I also found a lot of every day life wisdom in those pages. Written with simple and understandable language it is the book which you can actually apply to your life and your experiences. Aliza’s books are those where you feel like you are having a conversation with your best friend and a wise mentor simultaneously.
Needless to say that when “On Brand” was announced I was super excited, but this book exceeded all of my expectations. Raw, honest, highly motivational this book found me in the right time of my life. As much as it was career orientated I also found a lot of every day life wisdom in those pages. Written with simple and understandable language it is the book which you can actually apply to your life and your experiences. Aliza’s books are those where you feel like you are having a conversation with your best friend and a wise mentor simultaneously.
May 25, 2023
I Just finished your book "On Brand" Excellent!
How I found “On Brand”.
I was on a mission to track down another book that I was dead set on reading. When I arrived at the bookstore, I was having trouble locating said book. As I kept searching, there was one book that stood out from the rest. It was front a center on the shelf labeled "Personal Development". I picked it up, read the first chapter, and I was hooked. I think the universe had a different plan for me that day.
I want to express my gratitude for you writing this book. I am a Gen Xer looking to rebrand myself, but with technology and all the social media platforms to choose from, it was a challenge to figure out where to start. Your book really gave me a step-by-step process to begin my rebranding journey and I thank you for that.
I will be reading the book a second time, and most importantly, I will act on the steps you have laid out.
Whether you are at the beginning of your personal brand journey, or just need a reboot like myself, this book is a must read. I highly recommend it
Mike
How I found “On Brand”.
I was on a mission to track down another book that I was dead set on reading. When I arrived at the bookstore, I was having trouble locating said book. As I kept searching, there was one book that stood out from the rest. It was front a center on the shelf labeled "Personal Development". I picked it up, read the first chapter, and I was hooked. I think the universe had a different plan for me that day.
I want to express my gratitude for you writing this book. I am a Gen Xer looking to rebrand myself, but with technology and all the social media platforms to choose from, it was a challenge to figure out where to start. Your book really gave me a step-by-step process to begin my rebranding journey and I thank you for that.
I will be reading the book a second time, and most importantly, I will act on the steps you have laid out.
Whether you are at the beginning of your personal brand journey, or just need a reboot like myself, this book is a must read. I highly recommend it
Mike
February 13, 2024
An entire book of "here's my advice based on my super specific, anecdotal, impossible-to-replicate experience". There's no real research involved. Good advice for beginners and people still in school or in the first year of their careers.
Displaying 1 - 30 of 75 reviews