Psychology of Financial The Practitioner's Guide to Money and Behavior
In PSYCHOLOGY OF FINANCIAL The Practitioner's Guide to Money and Behavior, distinguished authors Drs. Brad Klontz, CFP(R), Charles Chaffin, and Ted Klontz deliver a comprehensive overview of the psychological factors that impact the financial planning client.
Designed for both professional and academic audiences, PSYCHOLOGY OF FINANCIAL PLANNING is written for those with 30 years in practice as well as those just beginning their journey.
With a focus on how psychology can be applied to real-world financial planning scenarios, PSYCHOLOGY OF FINANCIAL PLANNING provides a much-needed toolbox for practicing financial planners who know that understanding their client's psychology is critical to their ability to be effective.
The PSYCHOLOGY OF FINANCIAL PLANNING is also a much-needed resource for academic institutions who now need to educate their students in the CFP Board's newest category of learning psychology of financial planning.
Topics
Why we are bad with money Client and planner attitudes, values, & biases Financial flashpoints, money scripts, and financial behaviors Behavioral finance Sources of money conflict Principles of counseling Multicultural competence in financial planning General principles of effective communication Helping clients navigate crisis events Assessment in financial planning Ethical considerations in the psychology of financial planning Getting clients to take action Integrating financial psychology into the financial planning process PSYCHOLOGY OF FINANCIAL PLANNING goes beyond just theory to show how practitioners can use psychology to better serve their clients. The accompanying workbook provides exercises, scripts, and workshop activities for firms and practitioners who are dedicated to engaging and implementing the content in meaningful ways.
This was pretty good. I have enjoyed Dr. Klontz and have met him twice as speaking engagements.
Having had some training and read much on behavioral finance, I was unsure how much benefit this would be. But, it certainly does look at it from the CFP's perspective.
He goes over the basics: starting with what if Behavioral Financial Planning and what are the basic biases. Then it begins to delve into Client Financial Psychology. Here you gain a better understanding of what the advisor may come up against. The next section is how to help people through some of these issues, once identified somewhere in Part I & Part II.
Next we're off to understating BOTH client and advisor attitudes. This helps give a better understanding how these two disciplines (psychology and financial planning) work and coexist in the same space.
Finally, we get into a step-by-step process to integrate these learned topics into everyday financial planning.
I will keep this book at work and reference it going forward.
I thought this book was very interesting. I am not the intended audience as I am not a financial planner but I enjoyed the insider information in dealing with people around the psychology of money. It's basically a guide for dealing with all sorts of people with preconceived notions that guide their behavior in all sorts of subjects, this one being money. So, I found it a great resource for learning how people function and how people make financial decisions.