SELL

by Thomas Ingram, Raymond (Buddy) W. LaForge, Ramon A. Avila

Introduce today's most current and emerging practices in professional selling with Ingram/LaForge/Avila/Schwepker/Williams' SELL, 7E by 4LTR Press. Updated, streamlined chapters cover the most relevant topics and industry selling practices while allowing you to integrate your own professional selling experience into your course. MindTap digital resources hold students accountable and provide experiential learning activities, such as updated case studies and role play, that encourage students to work with and apply the topics they've been studying. This edition covers recent technology, including artificial intelligence, for use in the selling process. New or expanded coverage addresses storytelling in sales, customer engagement and the customer experience. This edition's visual presentation is complemented with new chapter-opening vignettes and new coverage of the latest ethical dilemmas and virtual selling strategies.

Genres: Education, School, Business, Textbooks

288 pages, Paperback

First published February 12, 2010

Reviews

[Tyler Williams · Rating 2 out of 5]

This has got to be one of the most boring books I have ever read. Had to read it for my professional selling class. There is a lot of good stuff in here, but the way that it is put together makes it such a drag. Your eyes roll along the pages lifelessly. Praise God that I am done with this book.

[Keith Bryan · Rating 3 out of 5]

This textbook was well laid out for the most part. It was also easy to follow, and the concepts were delivered in a clear and concise manner that I ended up appreciating. It offers an online companion guide, practice quizzes, and chapter summaries that review the key terms from each chapter in the back of the book. The problems with this text revolve around the obvious typos that slipped through publishing (we're talking several per chapter-not just a few) and some of the formats looked cramped or messed up. Basically, it looked like the final paper of a procrastinating student that had to turn it in only an hour later. This book lost one star from its original rating due to the distraction issue and for the unprofessional appearance of the final product. If those issues are fixed, then this would become a 4 star review.

Overall: It is a wonderful summary of solid Personal Selling techniques, but the typos have to go and it must be reformatted. I would recommend it to those in need of a refresher or as a key to the basics.