How many ads have you designed? How many products have you launched? Have you ever designed an ending? Does it matter? There is a gap in the consumer lifecycle that needs attention – the end. The problems of consumerism are piled high in this hoarding, pollution, unwanted pictures on social media, risks to security, mis-sold financial products. This book takes the unique approach that these problems have a common a bad consumer experience at the end. Endineering shows how to solve these issues, reveal new opportunities and design for better consumer endings. A mixture of stories, new tools and methods will enable readers in policy-making, business and product creation to gain a new approach to tackling issues in consumerism. This is a HOW TO book about what to do and how to do it.
The future of consumerism we seriously need. A set of tools and examples to think about and refer to when designing endings. And the graphical explanations are astonishing.
The author is a talented writer and a remarkable storyteller. I will definitely reread both of his books again both in the nearer and farther future.
& while Ends is not a mandatory preread to Endineering, I'd say that Endineering is definitely a mandatory post-read to Ends.