A clear, concise, deeply practical guide to applied text analysis for social science. Appropriate for a reader just getting into text data, whether a grad student or a researcher moving into a new area, it walks you through the complete set of steps for conducting a research project based on quantitative text analysis, from conception to execution, with extensive examples, mostly but not exclusively from political science, and intuitive explanations of major concepts.
This is not primarily a stats or technical natural language processing book: there are formulas and discussion of algorithms, but it's kept fairly light, and it covers the "what" and "why" more than the "how," albeit with sufficient references that a reader could pick up the details on their own. Given the speed of technical advances in this field, I view that largely as a positive. An explainer of the hottest current ML framework or software package is going to become obsolete fairly quickly, and indeed, a lot of the actual discussion, when concrete, is about various extensions of LDA-style topic models that seem to have peaked in usage several years ago and are rapidly being displaced by neural methods. But while implementation will change, the experienced discussion of how to put together a data set, pose your problem as a supervised or unsupervised learning problem, obtain and validate labels, and so on will continue to be useful. So while it definitely needs to be supplemented with tutorials and papers and the like, I can see this forming the core of classes on text data for social scientists for years to come.