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224 pages, Paperback
First published January 1, 1996
Arrète! C’est ici l’empire de la mort
In traditional Celtic society, nothing was impersonal. Everything was a subject not an object, and was spoken of by its own personal name. Every thing, artefact and place was named, reflecting the character of its animated nature. Each name possessed a personal quality that had meaning both with regard to the thing itself and to those who lived with and related to it. With the rise of manufacturing and industry this personal contact was lost; most artefacts became anonymous products. Their essential character no longer reflected the character of its maker, use and users. Trade became the main consideration. Today the naming of the animated world survives in truncated form in the names of private and public houses, hotels, aircraft and ships, and occasionally other personal possessions such as cars, knives, guns and guitars.