Inspiring stuff, will be shoving this under the noses of many a senior leader to indoctrinate them in what internet-era communication looks like. Really fun to read too. (Disclosure: I worked with Giles at GDS. But this endorsement is genuine, the book is brilliant)
Wonderfully written, sharp, concise, smooth, useful. Every knowledge worker, or maybe any worker: designer, developer, manager, editor, writer, marketer, teacher, researcher, should read and apply, deeply and thoroughly, this book.
Powerfully clear. There’s a core premise to this book: a structure that comms should follow, and then the remainder talks about how to apply it (with examples).