The most up-to-date account of social psychology, this text introduces key concepts through balanced coverage of classic studies, contemporary research, and current social issues. The authors bring vivid examples to reflect social psychology concepts in real life. The use of current events, social issues, and evocative photographs makes the text more compelling to students by helping them relate concepts to their own lives and to see the world through the eyes of a social psychologist.Increased coverage of cross-cultural research and sociocultural perspectives includes studies of sexual orientation, ostracism, Milgram in the 21st century, and social relations over the Internet. These viewpoints are examined through topics such as the social self, personal and group perception of attitudes, conformity and obedience, interpersonal behavior, and group influences.Icons in the text reference video footage available on the new Houghton Mifflin Social Psych in Film DVD/VHS (for instructors) and video stills on the student CD-ROM.Coverage of the use of social neuroscience techniques includes brain imaging techniques to explore social psychology questions.
Social Psychology, 10E by Saul M. Kassin was probably one of the better text books I have read. First and foremost it did an excellent job of explaining concepts in ways that were easy to grasp. In fact there were several different concepts discussed in this book that I have learned about multiple times throughout the years and yet it wasn't until reading about them again in this book that I really felt like I gained a full understanding of them.
Second, it had lots and lots of studies and research cited throughout and wonderful info graphic depictions of the information from these studies. These were some of the easiest to read graphs, depicting very intriguing information.
Finally, I loved how much focus was placed on bringing in a multicultural aspect to every single chapter instead of just making a standalone chapter to discuss the multicultural aspects in social psychology. And extending from this point, I also loved how not only were very important and classic research and experiments discussed, but a lot of new and timely information as well.
social psy is one of the most provocative areas of psychology.In this textbook you will find most of the infamous experiments, the greatest minds of social psy and other important info that will help you partially at least make sense of the society around u.
There are some things that seriously need to be updated. Attitudes, especially around dating and close relationships, have changed pretty significantly from the 80s. But it was a good textbook.
this book is an introductory book for the field of social psychology. compared to others i have read/skimmed, this one does a nice job of dividing up the various research areas into chapters that make sense together. there are great chapters on the self, other persons, and stereotypes that integrate a wide range of more specific studies into a chapter that makes sense of the larger concepts. however, like any undergrad textbook, it's a very superficial look at social psychology.