A good blend of storytelling text and photographic/visual guidance of Disneyland's various lands/areas and their history.
It's structured as a history, but the text isn't dry, because Walt's colorful quotes help drive the story forward, around humans.
Here are my ten favorite quotes from the book:
"Walt wanted his guests to participate in the show: 'In a sense, Disneyland is a stage -- a most unusual stage. Members of the Disneyland audience, unlike the audience at a motion picture or Broadway show, do not simply look on. They participate in the drama, adventures, or comedy. They walk onto the stage. They move through the sets. They touch the props." (24)
"'Bill, people aren't soldiers!' Walt instructed Imagineer Bill Martin. 'They don't turn in at sharp angles! Curve the sidewalks! Make the corners round!'"(31)
"I know more adults who have the children's approach to life... They are not afraid to be delighted with simple pleasures, and they have a degree of contentment with what life has brought--sometimes it isn't much, either." (48)
"[Walt] paid little attention to merchandising but he insisted on two things: all articles must be authentic to the period; and products had to be of good quality." (59)
"But that distance is measured not in steps or in hours; it is measured in personal experiences." (64)
"'He loved the little animals,' Herb Ryman adds, 'the little horses, ponies, and mules--they were really the first employees at Disneyland." (84)
"Walt wanted to do what he liked, but he wanted people to be happy...
...An Audio-Animatronics vulture was mounted on the wall. Microphones were hidden in the chandeliers, placed there with Walt's playful intention to interact with his guests.
The idea was basic magic: a cast member would be in the adjacent room, listening to the conversation and responding as the voice of the vulture.
For instance, someone might say, 'I wonder what I should have for lunch.' And the vulture would answer, 'Have the tomato soup!'" (110)
On the Haunted Mansion: "But we are out collecting the ghosts. We're going to bring ghosts from all over the world. And we are making it very attractive to 'em, hoping, you know, they'll want to come and stay at Disneyland, so we're putting in wall-to-wall cobwebs and we guarantee 'em creaky doors and creaky floors." (113)
"Walt has always felt that--he always had us feel that there was a magic in caring for other humans. Caring for the whole human condition. Walt was one and Roy, too, believed in good conquering evil." (117)
"Look, the thing that's going to make Disneyland unique and different is the detail. If we lose the detail, we lose it all." (123)
"I think it's characteristic of Walt that rather than have somebody else take that trip down and then give a report, he himself insisted upon going down with me." (127)
"The ideas of Walt Disney himself continually bubbled as he spent more time at the site, and one had to be ready at a moment's notice to adjust, change, add, or subtract some element... I doubt if this procedure could have been followed successfully on any other project on earth; but this was Disneyland, a sort of Fairyland, and Walt's belief that the impossible was a simple order of the day so instilled this spirit in everyone that they never stopped to think it couldn't be done--they just did it, and with amazing speed." (129)
"No use talking about the future unless you build it. Someday, there'll be PeopleMovers like this around every city, and in every airport. Move more people efficiently. Leave cars behind." (137)
If I had any complaint about the book, it would be the overglorification of Walt Disney the leader, and not enough about the struggles and difficulties he faced motivating such a large horde of workers and partners to get the lands built. There is mention of challenges here and there, but nothing convincingly real of the sort that you might apply to a real-life project in today's day and age.
Still an enjoyable read nevertheless!