1.5 stars
I think, based on an often casual tone, that this book is meant to appeal to the general reader, but I’m not entirely sure. It’s an interesting subject, essentially how body temperature relates to other aspects of human and animal life. And it starts out well, discussing psychological studies showing an interesting connection: experimental subjects asked to hold a warm cup reported greater feelings of emotional connectedness than those asked to hold a cold cup. This suggests that emotional “warmth” and “coldness” are not just metaphors but related to our bodies’ actual temperature regulation. Which is further suggested by other studies, such as one showing that people who feel rejected in an online game have colder skin temperatures, and report more desire for hot food and drink.
Unfortunately, despite a few cool factoids about human and animal thermoregulation, the rest of the book didn’t provide enough to make it worthwhile for me. Many of the chapters have intriguing-sounding subjects (cultural factors, temperature in marketing, temperature and health, etc.) only to boil down to “there aren’t really good studies on this” or “that effect isn’t as strong as stereotypes would have you believe.” Certain points are repeated over and over, while other concepts aren’t explained at all. There’s a lot of jargon and at the same time, a lack of specifics. Much focus is given to questions that seem to be of less interest to a popular audience, like precisely what part of the brain controls thermoregulation. Apparent contradictions in data aren’t discussed: for instance, a study in which the author groups people who responded that they do turn up the thermostat when cold right along with people who responded that they don’t. Also, some of the studies discussed are really awful (cat mutilation for instance—I don’t care if it would be virtue signaling, I still wanted at least some acknowledgment that it was awful). And the author seems hyper-focused on thermoregulation as the most important factor in human existence and evolution, to the exclusion of everything else.
The book is short and the pages turn relatively quickly, but I didn’t learn nearly as much from it as I’d hoped. In his defense, the author is an actual psychological researcher and seems to write better than most scientists, but that isn’t actually saying much—there’s a reason good popular nonfiction is usually written by journalists or others with a writing background rather than the researchers themselves. It also may be that we just don’t know enough about this subject yet to merit a book for a popular audience.