Generating Product Ideas: Actionable Techniques for Finding New Business Ideas

by Artiom Dashinsky

Find ideas for your new next business, side hustle, or indie startup.

Today every skill for building a product can be learnt online — coding, design, marketing — besides one: generating new product ideas.

With this book, you will learn 17 actionable techniques for finding ideas to start your next profitable SaaS, physical, digital, services or content business from home.

“The way to get good ideas is to get lots of ideas…"
— Linus Pauling, Nobel Prize laureate

What will you learn from this book?
- Find ideas — Discover actionable techniques to immediately find problems to build businesses around.
- Notice opportunities — Learn the mental models that will help you to start noticing problems in the future and convert them into products later.
- Find niche markets — Learn how to define the audiences that you’d enjoy serving and explore opportunities in their niches.
- Prioritize ideas — Sort ideas with the biggest potential impact to fit your business and personal goals.

What’s inside this book?
- 17 actionable techniques for finding business problems through scientific research, web search analysis, market trends, your own experience, open data sets, unrelated industries, business model patterns, etc.
- 60+ examples of product ideas
- 6 printable PDF canvases for practicing the techniques
- No upsale, no fluff

Genres: Business, Design, Entrepreneurship, Nonfiction

136 pages, Paperback

Published August 1, 2020

About the author

Artiom Dashinsky is a product designer and entrepreneur based in Tel Aviv and Berlin. During his career, Artiom led the design of multiple products at startups, co-founded a tech startup, and managed an agency.

For the last few years, Artiom has been working on his own digital, physical, and content products. His products are used by tens of thousands of professionals working at companies like Google, Airbnb, Netflix, and Boeing. Products he built or designed are featured in Wired, TechCrunch, Forbes, Quartz and more.

Reviews

[Daniel · Rating 3 out of 5]

The approaches for generating product ideas in this booklet are mostly good for lifestyle businesses which will be addressing small, niche markets.

Good frameworks. But writing feels like blog post: too many break-lines, big fonts, too many bullet points.

Author needs better writing skills for a book. Writing a blog is different than writing a book.

I felt like the author is trying hard to compensate the lack of enough content for a “book” with big typography.

[Pai Buabthong · Rating 5 out of 5]

Very practical. Most ideation book would talk about concept of generating ideas to solve existing problems. This book actually has a framework for you to follow and list all possible products/solutions for your field.

[Tony Dehnke · Rating 5 out of 5]

I was fortunate enough to get a pre-release of this book and read it cover to cover. It's a very well laid out method to work through ideas and avoid pitfalls of getting excited about your own ideas without validation and checking your blindspots!
This along with the Mom Test book should be required reading before anyone is aloud to start working on a idea!

[Tanya Nativ · Rating 5 out of 5]

This book is really inspiring and so practical. It’s thought-provoking and full of examples which definitely motivates building something new.

[JJ · Rating 5 out of 5]

Another great book by Artiom! I was a bit skeptical at first but I'm glad I gave it a try!

[Adrian Balcan · Rating 5 out of 5]

Interesting book with a lot of examples. I recommend it!

[Mauro Santos · Rating 5 out of 5]

This is a quick read and I was certainly not expecting to get so much value from it. It's highly practical, direct to the point. Most books should be like this.

After starting, I decided to give it a quick first read and then come around a second time and really do the steps outlined in the book on out to generate ideas. We'll see what comes out.

If you want to learn a couple of strategies to generate ideas, this is it!

[Eric Lee · Rating 5 out of 5]

Useful guide to generating product ideas.

[Alberto Gallego · Rating 3 out of 5]

Artiom gives me tons of tools and resources to find my next business idea. Very practical and useful.