I take business books written by entrepreneurs seriously. The higher the reverence if it's written by a self-made billionaire. Golisano's book is one of such books: full of wits, practical wisdom and tested and proven strategies in managing and growing a business.
Golisano is the founder of Paychex, a payroll processing company. He started Paychex in 1971 with $3,000 of his saving and an additional credit card loan. Paychex is worth over $28 billion in valuation. Mehn, picking a billionaire's brain is a worthwhile adventure.
In Built, Not Born, Golisano presented his hard-won lessons from his entrepreneurship journey that spans over five decades. It's a how-to guide of sort for aspiring and seasoned entrepreneurs.
Built, Not Born practically covers every relevant topic in business and entrepreneurship. From who's an entrepreneur to business planning to negotiation to strategy to staffing to funding to growth to selling the business. And much more.
In reading this book, I felt like a veteran entrepreneur held me by the hands and graciously and patiently sharing his long year's of experience; the principles, and the ups and downs of founding and growing a small business to a multi-billion conglomerate.
Chapter one speaks to me at a personal level. This in particular: "Relying on a job can be one of the riskiest things you do ... There’s a lot of insecurity working for other people; don’t let anyone tell you differently. One other thing: you can’t sell a job or pass it along to your heirs. Build a successful business, however, and it can provide income and security in retirement; not only that, it can outlive you".
Okay, let's highlight some key takeaways and nuggets in the book:
* Entrepreneurship is not as risky as you might think.
*Being employed is not risk-free.
* The viability of a business can be shown on a one-page profit and loss projection, which shows you immediately what you have to do to turn a profit.
* If you don’t have sufficient capital to safely start your business, don’t.
* If you don’t have enough seed money to begin the process of starting your own company, find a creative way to raise it.
* Recurring revenue businesses offer better opportunities for sustainable sales than nonrecurring revenue businesses.
* Never assume there is a market large enough to create sufficient revenues and profit to cover your business’s overhead.
* Always be aware of your gross profit margin and understand what revenues you need to cover costs and also make a profit.
* Overconfidence in your product or service can be dangerous.
* Cash flow problems are a direct result of not generating enough revenue through sales. Therefore, they are actually a sales problem, not a cash flow problem.
* Nothing happens in a company until somebody sells something.
* The biggest mistake entrepreneurs make is a tendency to overestimate their ability to sell their product or service.
* The best person to sell your product initially is you.
* It’s important to treat people with respect and encourage cooperation.
* It makes good business sense to bring everyone along with you and create situations where it’s a good deal for everyone.
* If you hold the balance of power, it is your responsibility to wield it with integrity, fairness, and compassion.
* The thing with corporate culture is that either you have one by default, or you create one that fits with your philosophy and values. The latter is preferable.
* Establishing a positive, well-defined organizational culture is important. However, if overdone it can stifle creative thinking and encourage an overtly political atmosphere and lead to backstabbing. Balance is key.
* Anyone with a desire to become an entrepreneur can become a better leader and manager. Success depends on you. You need to know your stuff. Good managers know their businesses intimately.
* Good leaders can create a vision, sell that vision, execute it, and continually monitor the company’s progress toward the vision. You are responsible not only for your own actions but also for those of your company.