This book, man. It was both the longest slog and possibly the most useful and important book on writing I have read. Months after I started it, my spouse would look at me dutifully diving in every evening and say, "You're STILL reading that book??" I only read like 5 pages a day because it's so dense, and I did a lot of re-reading. Now that I'm done? I probably need to pick it right back up and start again.
What makes this book so useful is that it applies better to the kind of writing I'm doing than any other book. There are bazillions (technical term) of books for aspiring novelists, and dozens of general stylebooks, but books on how to write journalism? Rare. For feature writers specifically? This might be the only one.
Feature writing is different from daily news writing: it can be fluff, but mostly I think of the feature as a deeper dive. That's what I do these days. The first section covers how and where to get ideas: I would never have said this is a problem for me, I have a list of ideas as long as my arm, but Blundell has advice that was a game-changer for me: he says to have lots and lots of "wandering around the office" conversations, conversations that might appear pointless or a waste of time on the surface. I immediately put this into action and began meeting with key people off the record, for coffee, just to hear what they have to say. This has been incredibly productive over time. There's so much I don't know; the only way to learn is to ask. Not every conversation has to lead to a specific story, not every phone call has to be on the record. A good reporter vacuums up information everywhere they go and saves it up for when it's useful. (Caveat: always let whomever you are talking to know that you ARE a reporter, and whether they are on the record.)
What readers like and don't like: readers like dogs, and they don't like reams of data. Because of Blundell, my most recent story starts with a dog. I look back on my first stories and I now see too much data: numbers are important, but people can't process them very well. Be judicious with their use.
Adding energy and interest to tired topics: you do this by getting the scope of your story right, which is something I have a fairly good feeling for over years of practice, but I do tend to aim big. Blundell reminded me it's not only OK to zoom in, it's critical. There are countless stories on homeless encampments that cite national statistics, or that talk about how furious comfortably-housed people are at having to step around rough sleepers, or that interview a mayor about how much of a headache unhoused people are for his re-election campaign. There are very few journalists who get to know homeless people themselves, who stay in touch over time. So: change the scope, change the story. (This is, of course, also a much riskier take, not because unhoused people are dangerous but because housed people are judgmental: people let you into their lives, and you don't know what readers will do with that.)
Getting from first ideas to finished article: I have not figured out a way to do this other than sheer bloody effort, and Blundell pretty much agrees that's what it takes. He does have some story-mapping ideas that I have not put into practice, involving index cards and the like. From this section I mostly gathered smaller pieces of advice, like this one: "A more prevalent mistake, however, is any lack of tone at all. When this happens, and it happens too often, the story is a dead fish. ... The reporter has failed to see and develop points of drama that might dictate the tone of the story, or has been reluctant to take a stance, an attitude, toward developments he is writing about. I don't mean editorializing, which involves the taking of sides. I mean empathizing: the reporter briefly putting himself in the shoes of sources on both sides of an issue so he can write with a bit of their feeling showing. Solution: approach your story idea as a novelist might..."
I felt shocked when I read this initially, and then I felt so freed of my chains, and then I felt terrified because the idea of allowing color and life and drama into a story is so contrary to the training I got as a daily news reporter. But the impact this has had on my writing is obvious when you read my last year's worth of stories.
The rules of organization: I really struggled with this section, the "block progression line" vs the "time line" vs the "theme line." But there is some solid advice in here about not getting stuck waiting for the perfect lede to come to you. You can write the whole story and not know the lede until the end: don't let yourself get stuck just because you don't have a rocket of a beginning.
How—and whom—to quote and paraphrase: Journalists need to paraphrase far more than they do. That's the bottom line, and I am no exception. I believe Blundell with all my heart on this one, but I still have such a hard time doing it. When I paraphrase, it's hard for me to get past the notion that I'm putting words in someone's mouth. I mean, that is what a paraphrase is, after all. You just have to get over it and learn this skill. It saves so many precious words, saves your reader their own sanity (exact quotes are rarely pretty), and adds clarity. You can always check back with your source if you start to worry you're not capturing them correctly. Over time, it gets easier.
Wordcraft, leads, and narrative flow: This is a very practical section, closer to a classic style guide but tailored to the feature. I bought this book for each of my colleagues and this is the section I told them to read. The very last chapter, on self-editing, is similarly practical. My favorite piece of advice? Edit the piece to make it longer before you make it shorter. This is contrary to what most of us are taught, but makes so much sense: your piece is probably missing information, basic who-where-when-what stuff. Have a fresh reader look for this and mark it. Add the missing information. Another excellent piece of advice: cut very surgically. If your piece is too long, do not lop of entire paragraphs unless you really have to, because the holes left behind are hard to repair. You can get rid of hundreds of words with careful rephrasing, preserving paragraphs and transitions.
(Like a lot of other reviewers, the "Stretching Out" section was not compelling to me, so I skimmed it. Just another example of how one editor's example of brilliant writing is a snooze to another editor: a lot of editing is very subjective!)
This book is not an easy read, but it's invaluable for the feature writer. Highly recommended.