The Brand Therapy Book

by Fabian Geyrhalter

A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. From strategy and naming guidance to directions on how to gain visual and verbal brand clarity, acclaimed brand strategist Fabian Geyrhalter invites readers to pick up this small book that’s big on advice regularly to gain and hold onto brand focus.

Genres: Business, Design

144 pages, Paperback

Published May 5, 2020

About the author

FABIAN GEYRHALTER is a renowned brand strategist, the founder and Principal of FINIEN, a Los Angeles-based consultancy specializing in brand transformations, and a partner at Chameleon Collective. He has deep expertise in guiding organizations through their brand transformations and has been sought out by companies such as Marriott, Warner Brothers, Match, Honeywell, Kaplan, and Randstad. His thoughts on branding have appeared in publications like Inc., Forbes, Entrepreneur, and The Washington Post, and his creative direction has won over 50 international awards. A frequent speaker and mentor to entrepreneurs worldwide, he is a “Global 100” mentor at the Founder Institute, and all four of his books on branding have turned into Amazon Bestsellers. His newest book is “The Brand Therapy Book 2.” Born in Vienna, Austria, he lives and works out of Greater Los Angeles and is a graduate of ArtCenter College of Design.

Reviews

[Nick Busfield · Rating 4 out of 5]

Nice little book of prompts to pick up from time to time for inspiration and thought direction.

[Florian Philippe · Rating 5 out of 5]

This book is a great set of tools for entrepreneurs who want to build brands that are more than just beautiful to look at. It teaches us how empathy is at the core of crafting long-lasting, meaningful brands trough actionable advices that will develop your mindset from page 1.

[al · Rating 3 out of 5]

Bitesized actionable thoughts on branding. It began as a weekly Instagram under the hashtag #BrandTherapyThursday. You're better off looking up the hashtag and saving yourself the $17. This is one of those books that would have been better as an in depth blog post.

[Paris · Rating 5 out of 5]

I believe there are only two relevant authors on branding at the moment. One is Marty Neumeier, and the other is Fabian Geyrhalter.

Fabian’s books are packed with super high quality content, that will stand the test of time. I highly recommend anyone to read them all—not once, but many times—and use them as reference.

The Brand Therapy Book is another great example how you can explore branding on another level. The book is packed with great ideas that you can use as reference to delight clients, higher-ups, or simply help yourself to a greater understanding on branding as a whole.

This short, to the point book is a must read for anyone that is serious on branding.

[Hao · Rating 5 out of 5]

As someone who just knew branding and got interest to know what branding it, I found Fabian as a surprise on Youtube and started to read his book. The brand therapy book is not just talking about brand but it also provides insight on how startup/business can actually integrate the branding strategy together with other management strategy to build the brand from inside to outside. Each piece of the therapy worth for you to spend time to think deeper and it is like explore new territory of your unknown area or discover the blindspot of what branding is doing. I am still reading, and planned to re-read again.

[Aryanto Li · Rating 5 out of 5]

A great reminder tool when you feel stuck on brands strategy, visual clarity, verbal clarity.

[wendy · Rating 5 out of 5]

A nice and quick read that contains very insightful information regarding brands and the importance of understanding them.