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Unlock It: The Master Key to Wealth, Success, and Significance
After ten years since his last best-selling book, Dan Lok, founder of Closers.com is finally unveiling his new book! In Unlock It, you'll find the strategies and methods Dan used personally to go from being a poor immigrant boy with $150,000 debt to becoming a global social phenomenon and the leader of the largest virtual closing organization in the world. If you are struggling financially, you'll learn how to develop skills not taught in schools that will increase your income and Financial Confidence. If you are building or leading an organization, you'll get an inside look at how Dan Lok strategically scaled his organization through a combination of digital media and Social Capital, High-Ticket Closers and an unbeatable team culture. Wherever you are, Unlock It will show you how to find your own way to achieving wealth, success and significance.
232 pages, hardcover
Published October 29, 2019
164 people are currently reading
1439 people want to read
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Displaying 1 - 30 of 66 reviews
November 18, 2019
As a small business owner, this book is like liquid gold. Such great strategies for growing yourself and your business! I found the key points on how to grow social capital, as opposed to solely growing a social following, being vital to success, to be especially relevant in my business. Additionally, knowing how to streamline my business for optimal productivity, will greatly benefit me. There is also great info on customer attraction and retention, optimizing profit margins, and so much more. Very useful read!
November 18, 2019
Dan Lok is one of the most inspirational people I've ever had the pleasure of hearing speak. His new book, Unlock it, delivers excellent guidance on how to grow and succeed. Understanding his concept of the wealth triangle is key, and learning to master a high-income skill is probably the best advise I've ever taken in business. After reading chapter 7, it was like a light bulb went on, and I can now modify my closing techniques to truly up my game! I cannot recommend this book enough.
November 21, 2019
Dan Lok not only tells you how to become successful, he actually gives you the exact tools and actionable advice on how to get there. A must-read!
May 13, 2020
Garbage, youtube milliionaire with load of sh#t. Trust me, you are delusional if you believe it. I'm done with him.
November 13, 2019
And...he does it again! Dan Lok hits it out of the park with his new book, Unlock It. I absolutely love this man, super inspiring and just has a way of helping you connect the material to your personal experiences, enabling you to better grasp and retain the strategies and tips he offers. I'm now on a mission to use what I learned and acquire a new high income skill. If you're looking to "unlock" your inner earning potential, then this book if for you!
January 16, 2021
DON'T BUY THIS BOOK! Dan is a scammer and this books is so useless! There is really nothing valuable inside.
May 10, 2020
My Big 3 #Takeaway : Unlock it, Dan lok
1 # The Magic Number $10,000 :
By earning $10,000 per month (or $120,000 per year), you’ll be in
The top 6 percent of income earners in America.
$10,000 / 4 Weeks = $2,500 per week.
If you worked 5 days a week.. $2,500 / 5 days = $500 per day.
2 # The “ Sniper approach” :
“Think of a sniper, they’re cool, calm, and collected.
They scout out their position, locate their target, and pull
The trigger - One Shot, One Kill.
The Sniper believes that less is more. They believe in precision over power,
Focus over distraction, and humility over ego.
Snipers understand that not all actions lead to results. They know that many
Actions are wasteful and counterproductive.”
3 # Dan Lok’s NONNEGOTIABLES :
- Business Well-Being : 60 min a day spent on thinking, developing strategies,
And keeping a pulse on my team.
- Emotional Well-Being : 30 min a day spent on a morning ritual that includes
visualization, Attitude of Gratitude meditation, and deep
Breathing.
- Financial Well-Being : 30 min a day looking at financials and investment.
- Growth : 60 min a day learning, reading, consulting with experts..
- Physical Well-Being : 60 min a day of physical exercise, 3 times a week.
1 # The Magic Number $10,000 :
By earning $10,000 per month (or $120,000 per year), you’ll be in
The top 6 percent of income earners in America.
$10,000 / 4 Weeks = $2,500 per week.
If you worked 5 days a week.. $2,500 / 5 days = $500 per day.
2 # The “ Sniper approach” :
“Think of a sniper, they’re cool, calm, and collected.
They scout out their position, locate their target, and pull
The trigger - One Shot, One Kill.
The Sniper believes that less is more. They believe in precision over power,
Focus over distraction, and humility over ego.
Snipers understand that not all actions lead to results. They know that many
Actions are wasteful and counterproductive.”
3 # Dan Lok’s NONNEGOTIABLES :
- Business Well-Being : 60 min a day spent on thinking, developing strategies,
And keeping a pulse on my team.
- Emotional Well-Being : 30 min a day spent on a morning ritual that includes
visualization, Attitude of Gratitude meditation, and deep
Breathing.
- Financial Well-Being : 30 min a day looking at financials and investment.
- Growth : 60 min a day learning, reading, consulting with experts..
- Physical Well-Being : 60 min a day of physical exercise, 3 times a week.
November 6, 2019
I absolutely love this book! Such great and inspirational content about unlocking your inner rock star and becoming more successful. I learned about my archetype and what high paying skills might be in my best interest to look into. I also learned a lot about discarding some of my old viewpoints and reassessing my way of thinking about myself and my potential do more and reach a MUCH higher potential. I am relatively new to Dan Lok and just found out this is his 10th book! I will definitely be looking into this author some more because he certainly had a way of lighting my fire, so to speak. Highly Recommend!
December 27, 2019
Read all the good and 5 star reviews and believed this book would be really valuable for an experienced entrepreneur with great advice and case studies. Instead Dan Lok didn't provide good examples and this book just consisted of plain motivational text without any examples backing his ideas. The author hadn't even told us his story how he succeeded and how he could charge his customers more and how they reacted.
I was truly disappointed in this book and sadly, but this is the first book from about 30 books, which I read i a row, that I was angry that I hadn't received any practical value.
I was truly disappointed in this book and sadly, but this is the first book from about 30 books, which I read i a row, that I was angry that I hadn't received any practical value.
November 26, 2019
Dan Lok is such an inspirational man, from a poor immigrant to a mogul, it is truly amazing! Unlock it is just another testament to his ability to inspire others. From cover to cover the book is filled with wonderful strategy, tips, and useful guides to "unlock" your full professional potential. I was blown away at how much I learned! Thank you Dan.
December 2, 2019
There is a reason why the internet refers to him as Dan THE MAN Lok. Dan doesn't just talk the talk, he walks the walk with his process. I remember seeing him being interviewed on Fox News earlier in the year and him talking about a new book. So glad I filed that away and jumped at the chance to buy it when it was released. This book should a course taught in academia!
November 1, 2019
i love it
This entire review has been hidden because of spoilers.
June 3, 2020
This book contain many details in short
If you don't like to read every book on topic like success, wealth & focus,etc .
You pick this book this give you some ideas about each topic
Main thing - it's very good book on Financial freedom genre
If you don't like to read every book on topic like success, wealth & focus,etc .
You pick this book this give you some ideas about each topic
Main thing - it's very good book on Financial freedom genre
March 14, 2022
Pass
Please don't read this book
Please don't read this book
April 8, 2020
Well, there is some value to it, especially with selling and the approach on marketing and sales in general. He works a lot with visualizations or at least, tries it.
The key points from the book are:
Increase your own value and create value
When doing sales have an abundance mindset - Don't take on bad customers - Focus more on high ticket sales rather than products with a low margin.
Always overdeliver
When trying to acquire customers focus on 3 phases accumulation - conversion - retargeting, deliver value first and then offer your goods. Don't pitch to somebody who hasn't ever heard from you.
I actually wanted to give it only 3 stars but after skimming through a second time to write this short review, I recognized that there are some solid ideas in there. Will probably read it again.
Good fundamentals - High on the fluff
The key points from the book are:
Increase your own value and create value
When doing sales have an abundance mindset - Don't take on bad customers - Focus more on high ticket sales rather than products with a low margin.
Always overdeliver
When trying to acquire customers focus on 3 phases accumulation - conversion - retargeting, deliver value first and then offer your goods. Don't pitch to somebody who hasn't ever heard from you.
I actually wanted to give it only 3 stars but after skimming through a second time to write this short review, I recognized that there are some solid ideas in there. Will probably read it again.
Good fundamentals - High on the fluff
December 19, 2019
This book lived up to my high expectations of Dan Lok. I have heard his Ted Talks and decided to pick this book up. Glad I did. Learned a great deal and I’m certain I will use the info to push my business goals forward. I would definitely recommend this book.
January 7, 2021
He's a all time sympathy seeker, then suddenly he throws his card of go and buy his course. I have read lots of books on sales and entrepreneurship but this is one of the worst I found. He is just trying to run a cult and ruin our minds with his unrealistic and in explained nonsense.
March 16, 2020
Enhance my mindset to Next Level!
April 21, 2020
This is a good book, but it feels like I am re-reading the content from FU money and then a few bits more. I am 70% done only, but if you haven't read FU money, this is a very good book
June 23, 2020
Must read for anyone in your organization. His story telling will leave you feeling warm like a 7 ear old at a school assembly sitting on the cement floor Indian style. I'm checking out the bonus materials for more resources. Dan went corporate now no F bombs in this edition not as raw but still Dan.
I feel hugely privileged
I count myself hugely lucky
I don't claim to be a super original thinker
I'm an entrepreneur a synthesizer I take ideas and make them better
The name of the game is not getting rich the name of the game is staying rich
You don't always have to work harder to earn more money sometimes it's just about commuicating your value better then your competitors
When are you the happiest?
when you have security you don't worry about the payments that are due next week
Stop focusing on success and start focusing on significance
Money is nothing more than a byproduct of value creation
Don't call it passive income use leverage income
Lion tamer story about being stuck in a routine no longer hunting
The hardest prison to escape is your mind
You Can't become who you want to become because you're too attached to who you would have been
I need to get my life off my chest
You find it hard to be satisfied unless you are out doing everyone else
They mistakenly try to find fulfillment through achievement instead of contribution
Jobs get you no where professions get you somewhere skills get you anywhere
Upgrade your skills upgrade your income
100 trash can 25
Late fee 150
High ticket skills
Statement
200
Instead of lowering your expectations to your current reality live your life as if all your dreams have come true and then you challenge your reality to catch up
You are who you hang out with the most
the real money was made through time in the market, not timing the market
what wealth triggers can you put into your environment that will help you want to succeed?
Working in a luxury hotel
Time is your most valuable commodity
Productivity is maximum results in minimum time
Procrastination equals poverty
Someday is not on the calander
You don't have to get it right you just have to get it going
It's not about you it's about the progress your making
Wealth is acquired by committing to one idea over time
The longer the time between thought and action the stronger procrastination becomes
When you think of something do it
Before financial mastery you must have self mastery
If you can't control yourself how do you expect to control money
High ticket closing
People love to buy but hate to be sold
The less you talk the more you close
When you say something it means something when the prospects sayssomething it means everything
When there's no pain there's no sale
People don't buy for your reasons they buy for their own reasons
Ask questions that paint a picture in their minds
I don't want to be the sales person I want to turn the prospect into the sales person
Exactly what king of results are you looking for?
What specifically have you done in the past to try to get more sales?
Precisely what were you hoping to get from me today?
Always find their level 3 pain
how much better would your life be if you never have to deal with negative people again?
Conduct yourself with class calmness and confidence
Needs grading scale 1 to 10 how bad do they need your offer
Stage 1 of a call set the frame set the tone for the way business will be conducted
If you don't mind I need to ask a few simple questions about your business to see if we're a good fit and how we can add value to what your doing
How much revenue are you generating a month? Wow that's not bad why
What are your goals what are you trying to accomplish?
What do you think the problem is what is stopping you?
Unlockitbook.com/resources
For cold calls
How can you set up your business so it can grow scale and remain sane?
No company goes out of business for having too much revenue
How much can you afford to acquire customers
Marketing is math
Business is a game of margins not volume
What got you here won't get you there
Work only with ideal customers
Stay away from cheap and difficult customers
Low prices track budget concerned customers
Premium prices attract quality concerned customers
You'll
People will always pay a premium price for a premium experience
It's no longer the big fish that eats the small fish that is the fast fish that eats the slow fish
I look forward to furthering our relationship
I feel hugely privileged
I count myself hugely lucky
I don't claim to be a super original thinker
I'm an entrepreneur a synthesizer I take ideas and make them better
The name of the game is not getting rich the name of the game is staying rich
You don't always have to work harder to earn more money sometimes it's just about commuicating your value better then your competitors
When are you the happiest?
when you have security you don't worry about the payments that are due next week
Stop focusing on success and start focusing on significance
Money is nothing more than a byproduct of value creation
Don't call it passive income use leverage income
Lion tamer story about being stuck in a routine no longer hunting
The hardest prison to escape is your mind
You Can't become who you want to become because you're too attached to who you would have been
I need to get my life off my chest
You find it hard to be satisfied unless you are out doing everyone else
They mistakenly try to find fulfillment through achievement instead of contribution
Jobs get you no where professions get you somewhere skills get you anywhere
Upgrade your skills upgrade your income
100 trash can 25
Late fee 150
High ticket skills
Statement
200
Instead of lowering your expectations to your current reality live your life as if all your dreams have come true and then you challenge your reality to catch up
You are who you hang out with the most
the real money was made through time in the market, not timing the market
what wealth triggers can you put into your environment that will help you want to succeed?
Working in a luxury hotel
Time is your most valuable commodity
Productivity is maximum results in minimum time
Procrastination equals poverty
Someday is not on the calander
You don't have to get it right you just have to get it going
It's not about you it's about the progress your making
Wealth is acquired by committing to one idea over time
The longer the time between thought and action the stronger procrastination becomes
When you think of something do it
Before financial mastery you must have self mastery
If you can't control yourself how do you expect to control money
High ticket closing
People love to buy but hate to be sold
The less you talk the more you close
When you say something it means something when the prospects sayssomething it means everything
When there's no pain there's no sale
People don't buy for your reasons they buy for their own reasons
Ask questions that paint a picture in their minds
I don't want to be the sales person I want to turn the prospect into the sales person
Exactly what king of results are you looking for?
What specifically have you done in the past to try to get more sales?
Precisely what were you hoping to get from me today?
Always find their level 3 pain
how much better would your life be if you never have to deal with negative people again?
Conduct yourself with class calmness and confidence
Needs grading scale 1 to 10 how bad do they need your offer
Stage 1 of a call set the frame set the tone for the way business will be conducted
If you don't mind I need to ask a few simple questions about your business to see if we're a good fit and how we can add value to what your doing
How much revenue are you generating a month? Wow that's not bad why
What are your goals what are you trying to accomplish?
What do you think the problem is what is stopping you?
Unlockitbook.com/resources
For cold calls
How can you set up your business so it can grow scale and remain sane?
No company goes out of business for having too much revenue
How much can you afford to acquire customers
Marketing is math
Business is a game of margins not volume
What got you here won't get you there
Work only with ideal customers
Stay away from cheap and difficult customers
Low prices track budget concerned customers
Premium prices attract quality concerned customers
You'll
People will always pay a premium price for a premium experience
It's no longer the big fish that eats the small fish that is the fast fish that eats the slow fish
I look forward to furthering our relationship
March 25, 2024
Priceless Book… to anyone who wants to know for certain what it means to want to be an Entrepreneur, whether you’re built for it or not, what are the different stages of earning money, the meaning of a high-income skill, and a plethora of most valuable information about the road to building an irreplaceable high value character that is able to provide high value products or services and earn—rather command a substantially high income. Dan Lok is incredibly knowledgeable, and builds his arguments on solid foundational principles. It’s incredible to me as someone who’s read a Ton of self-improvement and business books that I learned a couple of new things that I never read anywhere else. I promise you that you will finish this book as a much smarter person than the one who started reading it. Seven Stars ⭐️⭐️⭐️⭐️⭐️⭐️⭐️
P.S. I rarely do this but this is one such instance that a book is so freakishly good that I order the hard copy in addition to the audiobook. It is THAT good.
P.P.S. The entire book is a sales letter—a sales pitch that will guide you to Dan Lok’s Social Media sphere and his layered sales funnels which I highly respect from someone who walks the walk and talks the talk. This is a success model worthy of emulating to some segment of entrepreneurs.
P.S. I rarely do this but this is one such instance that a book is so freakishly good that I order the hard copy in addition to the audiobook. It is THAT good.
P.P.S. The entire book is a sales letter—a sales pitch that will guide you to Dan Lok’s Social Media sphere and his layered sales funnels which I highly respect from someone who walks the walk and talks the talk. This is a success model worthy of emulating to some segment of entrepreneurs.
March 12, 2022
A very cool book indeed, was listening to it in my car. Tbh, contains a lot of interesting ideas. I also like the approach that he took with the audiobook specifically, where he tried to make it like a conversation, rather than a plain old reading. As for the book itself, apparently, im a chained magician, which is an interesting analogy for my life. Gave me an insight into other archetypes. Additionaly, it deepened my fear of any regret that i might have and to act now while i still have the most precious asset, which is time. Furthermore, the idea of scripting your life rather than scheduling it is an interesting concept. Additionally, the wealth triangle is an insightful idea. And finally, success deterrents such as your negative friends, willpower or resolve, fear, comfort zone and more are interesting clues as to why someone might be slowed in their path to success. Of course there are more ideas, but this review would be a lot longer. Overall, a great listen, would recommend to everyone if they want to get shit done, or to know why aren’t they getting any shit done :)
January 22, 2023
Wish he broke down the wealth triangle down more.
A lot more could be said about it.
Mark Zuckerberg and Warren arguably have the Wealth Triangle setup going or them.
Also in the high income skills. He lists the skills but he doesn't talk about how to earn a high salary from them. It's not straightforward. A qualified certified neurosurgeon does not need too much instruction to demand an extremely high income BUT a copywriter could easily easily struggle.
There's a large variance in copyrighting salaries and salaries probably follow a Pareto distribution where the top 10% earn 99% of the money being paid to the profession.
A lot more could be said about it.
Mark Zuckerberg and Warren arguably have the Wealth Triangle setup going or them.
Also in the high income skills. He lists the skills but he doesn't talk about how to earn a high salary from them. It's not straightforward. A qualified certified neurosurgeon does not need too much instruction to demand an extremely high income BUT a copywriter could easily easily struggle.
There's a large variance in copyrighting salaries and salaries probably follow a Pareto distribution where the top 10% earn 99% of the money being paid to the profession.
December 8, 2022
A very interesting book for entrepreneurs as it gives the readers a deeper insight on how they build and keep financial wealth. Dan Lok went from a poor student in debt to a millionaire, therefore he has a lot of experience which he uses to talk about the concepts he has learned during his journey. Unlock It, the book that unlocks your spectrum of the entrepreneurial world.
May 24, 2020
It is so great and modern I have no words for this book.
I like the concepts of High Ticket Closing and Social Capital.
Ans it also helped me to find who I am really and where I am going...
A great book from a great person.
I like the concepts of High Ticket Closing and Social Capital.
Ans it also helped me to find who I am really and where I am going...
A great book from a great person.
June 6, 2020
It's really a Great book, covering all aspects of lasting success, and even more by trying to find significance behind your success which will make your life more valuable not just for you but for all.
Ps : I love the way he writes; 0 boredom.
Ps : I love the way he writes; 0 boredom.
August 13, 2020
Loved this book! This book has some really great content for learning about what type of person you are right now and what hung ups you may have as well as what are high paying job categories are in our world today. Aging loved this book!
April 17, 2023
Unlocked.......
Providing a completely different point of view towards business.
His examples in the book are so relatable that you can feel that it's your story & will make you emotional as well.
If you have liked the author's F U Money, then you will love it for sure.
Providing a completely different point of view towards business.
His examples in the book are so relatable that you can feel that it's your story & will make you emotional as well.
If you have liked the author's F U Money, then you will love it for sure.
June 25, 2024
I found some good tips and tricks in this book to implement in my life. The part about high ticket closing was a little bit too big, but it's understandable if this is Dan Lok's best high income skill. In the beginning I was sceptical, but I realy liked to read this book.
August 18, 2024
Great book for self-reflection and inspiration for entrepreneurs and business professionals. The book needs an update for 2024-25 since the business world has significantly changed from the date of publication.
Displaying 1 - 30 of 66 reviews