What do you think?
Rate this book
NeuroSelling: Mastering the Customer Conversation Using the Surprising Science of Decision-Making
Your business lives and dies by your customer conversations. Shouldn’t you have those down to a science? If you’re tired of having to justify your price...of offering discounts to close the deal...of long sales cycles...of customers who can’t seem to make a decision, then you need NeuroSelling®, the only customer conversation tool grounded in neuroscience and behavioral psychology. But NeuroSelling® is more than just theory—it’s a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as biotech, financial services, manufacturing, and engineering. Start communicating in a way -Builds personal and professional trust faster -Naturally drives urgency to buy -Creates an automatic commitment to change In this book, you’ll also read the stories of a sales rep who went from the bottom half of his sales organization to becoming rep of the year, as well as the dark-horse executive candidate who became CEO, chosen over three more experienced leaders. No matter your situation, successful selling begins and ends with the customer conversation.
202 pages, Kindle Edition
Published February 10, 2020
35 people are currently reading
83 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 2 of 2 reviews
September 30, 2024
This book is directed to help sales professionals excel at their job, and it takes an unusual perspective to get there. It teaches modern neuroscience from knowledge emerging from scientific labs and applies it to the art of a customer relationship. …And it does a surprisingly effective job in my estimation. In my scientific education, I know that the brain has been a moving frontier for the first quarter of this century, and research is poised to continue. That knowledge has not been fully digested by the non-scientific public, but efforts like Jeff Bloomfield’s will extend this knowledge to new situations.
I’m not a sales professional, so I don’t work among this book’s intended audience. I’m a hacker at many things, including business practices, and truthfully, sales is one of those. However, even scientists like me have to sell their work to be funded. Of course, other resources exist to teach that domain, like books on scientific communication. But business dynamics are often at play, too, alongside more abstract concerns. I hoped that understanding how to communicate about science like a salesperson could increase my skillset. When I found a book that intended to do teach sales with the foundation of modern neuroscience, whose class I took years ago, I bit the bait. Truthfully, I’m grateful that I read this book because it helps me think about a client relationship instead of just following a script.
Of note, Virtual Voice, presumably a tool of artificial intelligence, narrated this book. It did surprisingly well. A couple of points of intended emphasis were incorrectly not emphasized, so developers can improve the technology. And the reading of websites sounded really stilted. Overall, though, my impression was favorable of how well this tool could produce an elegant reading voice to convey this book’s message.
Again, I’m not sure that I have the right life experience to judge this book’s usefulness to salespeople. It helped me achieve my personal goals and proved more refreshing and interesting than other sales texts I’ve read before. Bloomfield sparks thought instead of just teaching a method to memorize. In turn, he helps those doing a pitch to become more persuasive based on a relationship. Like many things, it comes down to classical rhetorical principles like ethical credibility, logical persuasion, and emotion. On top of that, he adds an scientific understanding of why those principles work and how to make the most of those within one’s profession. Much appreciated!
I’m not a sales professional, so I don’t work among this book’s intended audience. I’m a hacker at many things, including business practices, and truthfully, sales is one of those. However, even scientists like me have to sell their work to be funded. Of course, other resources exist to teach that domain, like books on scientific communication. But business dynamics are often at play, too, alongside more abstract concerns. I hoped that understanding how to communicate about science like a salesperson could increase my skillset. When I found a book that intended to do teach sales with the foundation of modern neuroscience, whose class I took years ago, I bit the bait. Truthfully, I’m grateful that I read this book because it helps me think about a client relationship instead of just following a script.
Of note, Virtual Voice, presumably a tool of artificial intelligence, narrated this book. It did surprisingly well. A couple of points of intended emphasis were incorrectly not emphasized, so developers can improve the technology. And the reading of websites sounded really stilted. Overall, though, my impression was favorable of how well this tool could produce an elegant reading voice to convey this book’s message.
Again, I’m not sure that I have the right life experience to judge this book’s usefulness to salespeople. It helped me achieve my personal goals and proved more refreshing and interesting than other sales texts I’ve read before. Bloomfield sparks thought instead of just teaching a method to memorize. In turn, he helps those doing a pitch to become more persuasive based on a relationship. Like many things, it comes down to classical rhetorical principles like ethical credibility, logical persuasion, and emotion. On top of that, he adds an scientific understanding of why those principles work and how to make the most of those within one’s profession. Much appreciated!
October 19, 2020
Laser focus
The book is very interesting and present a new view to approach not just Clients but everything else in life as well
The book is very interesting and present a new view to approach not just Clients but everything else in life as well
Displaying 1 - 2 of 2 reviews