Psychology from the Standpoint of a Behaviourist

by John B. Watson

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Genres: Psychology

Hardcover

About the author

John Broadus Watson (January 9, 1878 – September 25, 1958) was an American psychologist who established the psychological school of behaviorism. Watson promoted a change in psychology through his address, Psychology as the Behaviorist Views it, which was given at Columbia University in 1913. Through his behaviorist approach, Watson conducted research on animal behavior, child rearing, and advertising. In addition, he conducted the controversial "Little Albert" experiment.

Reviews

[Eric · Rating 5 out of 5]

One of the most outlandishly self-promoting books of all time, it's a historical artifact of unmatched significance and is pretty easy to read. Also, it's batshit insane.