The 4 Pillars of the Donor Experience

by Lynne M. Wester

The 4 Pillars of the Donor Experience—knowledge, strategy, culture, and emotion—build upon the foundation of the Four Pillars of DonorRelations, but goes beyond the tactics of our work and apply to a living philosophy that guides the purpose behind our fundraising practices. The donor experience defines not only why we create meaningful interactions with generous people, but lets us understand the fundamental truths behind why these people continue to respond to our work, continue to give, and deepen their relationships with our organizations.

Genres: Professional Development, Nonfiction

198 pages, Paperback

Published July 9, 2019

Reviews

[Kimberly · Rating 5 out of 5]

If you work in donor relations and stewardship, this book will fill your gratitude cup and move you to action. Practically motivational, and filled with both big "let's celebrate the forest" concepts and "how do we honor the trees, and show how they're connected to the forest?" donor-specific actions, it will challenge how you think about your part in making the world a better place.

Read it. Live it. Be the change it inspires. Your life (and the lives of those you touch) will be better for it.

[Melanie · Rating 5 out of 5]

As a donor relations professional, I found this book to be full of practical ideas for providing our donors with a sense of heartfelt gratitude and keeping them engaged. I highly recommend this book and other materials by Lynne Wester (aka The Donor Relations Guru).

[Katie · Rating 5 out of 5]

A book for all fundraisers AND anyone in customer service to learn from!