The last millennium has not been a great success. We have advanced in science and technology, but not much in human behaviour. Is it possible that this has been due to poor thinking? Edward de Bono maintains that the thinking of the last millennium has been concerned with WHAT IS. This is the thinking of analysis, criticism and argument. What we have not sufficiently developed is the thinking concerned with WHAT CAN BE. This is thinking that is creative and constructive, and which seeks to solve conflicts and problems by designing a way forward. The emphasis of his proposed new thinking is on design and not judgement.
Edward de Bono was a Maltese physician, author, inventor, and consultant. He is best known as the originator of the term lateral thinking (structured creativity) and the leading proponent of the deliberate teaching of thinking in schools.
В этой конкретной излагает логические ловушки привычного мышления, начинается интересно и многообещающе, но на середине так и не появляется понимания к чему он всё это говорит. Никаких выводов.. стало скучно. Не дочитала.
Edward de bono My favourite author....why His entire writing carries a whole new way of thinking. In this books he emphasis Design-thinking in order to bring more 'value' The style he used in this book was dairy notes Simply superb! You can visit regularly this book to enlighten about design thinking
The author writes about his thoughts on the design process. Design is very different from problem solving since it is about value creation and possibilities. The author provides different ideas about how to innovate and produce new design. I have two gripes with this book. One is that the format of the book, while innovative, makes the content difficult to follow. The other is that the design notations from the author are copyrighted and thus limited in their use.
The book is at first just a few random ideas.. the real thinking comes only at the last few pages. But as it was the first book of edward de bono that i read, i liked it.