The Photographic Message
I am a little bit on love with the way Barthes hones in on the most random, uber-specific stuff. This essay is all about non-art photographs, basically newspaper photographs with captions. That’s important, because one of his Big Deals is how the text in that context is subordinate to the image. He thinks a lot about photography as a medium.
“From the object to its image there is of course a reduction – in proportion, perspective, colour – but at no time is this reduction a transformation (in the mathematical sense of the term).”
I get the impression that he is not impressed with the ‘artistry’ of photography.
“In short, all these imitative arts comprise two messages: a denoted message, which is the analogon itself, and a connoted message, which is the manner in which the society to a certain extent communicates what it thinks of it.”
“Connotation, the imposition of second meaning on the photographic message proper, is realised at the different levels of the production of the photograph (choice, technical treatment, framing, layout) and represents, finally, a coding of the photographic analogue.”
This has to do, I gather, with how you ‘read’ a photograph.
“[…] in photography […] there is never art but always meaning […]”
See what I mean?
“[…] the shock photo is by structure insignificant: no value, no knowledge, at the limit no verbal categorisation can have a hold on the process instituting the signification.”
I think this is a good point, too; if I’m reading it right, he’s saying that if something is blatantly shocking or awful, there’s no sophisticated interpretation needed, and it can only carry a small amount of (powerful) meaning.
Rhetoric of the Image
Again, Barthes subjects a (pretty crap) add for tinned tomatoes to intense scrutiny and comes up with some WILD stuff, in terms of how linguistically advanced it is. I wonder do they teach this in marketing courses?
“[…] the signifieds of the advertising message are formed a priori by certain attributes of the product […]”
You know something about the product going into the advertisement (what happens when you don’t?).
“[…] the literal image is denoted and the symbolic image is connoted.”
“[…] all images are polysemous; they imply, underlying their signifiers, a ‘floating chain’ of signifieds, the reader able to choose some and ignore others.”
HAHAHAHA.
“The denominative function corresponds exactly to an anchorage of all the possible (denoted) meanings of the object by recourse to a nomenclature.”
“The coded nature of the drawing […] requires a set of rule-governed transpositions eg perspective. […] the drawing does not reproduce everything […] where as the photograph […] cannot intervene within the object. […] drawing demands an apprenticeship […]”
I found this breakdown of how drawing differs from photography really interesting! All about the technique, yo.
Photographs are captured mechanically, so “the mechanical is here a guarantee of objectivity”.
He then rambles on about the difference between film and photograph; personally I live too far away from a time when they might have been conflated to be compelled by the similarities.
“Film can no longer be seen as animated photographs; the having-been-there gives way before a being-there of the thing; […]”
The way he describes the relationship of time to both is galaxy brain, though.
“This is without doubt an important historical paradox: the more technology develops the diffusion of information (and notably of images), the more it provides the means of masking the constructed meaning under the appearance of the given meaning.”
Hellloooo, social media.
“The variability of readings is, therefore, no threat to the ‘language’ of the image if it be admitted that that language is composed of idiolects, lexicons and subcodes.”
Basically – context is everything?
The Third Meaning
3 levels in a text: communication, signification, significance
The first is informational.
The symbolic meaning is intentional and comes from a common lexicon of symbols. It is obvious.
The third meaning is the obtuse meaning. It is indifferent to moral or aesthetic categories. Beauty is one example.
“Thanks to the image […] we do without meaning yet never cease to understand one another.”
The obtuse meaning ‘sterilises’ criticism.
“The filmic, then, lies precisely here, in that region where articulated language is no longer more than approximative and where another language begins […]”
“The filmic is not the same as the film, is as far removed from the film as the novelistic is from the novel […]”
The filmic nature lies not in movement but in this third meaning.
The movement bit is simply the framework.
He then goes into EXTENSIVE detail on the nature of stills from films, as distinct from both films and photographs. It’s ‘not a sample […] but a quotation’. I do kind of love his intensity here.
Then we have a temporal analysis at the end: in reading, ‘reading time is free’, in film you ‘cannot go faster or slower without losing its perceptual figure’. Which is true but I’d never thought of it before.
Diderot, Brecht, Eisenstein
Theatre ‘calculates the place of things as they are observed’. Thus is founded representation.
Representation ‘is not defined directly by imitation’ but also by decoupage.
Diderot: “so that a piece of painting in made up of a large number of figures thrown at random on to the canvas, with neither proportion, intelligence nor unity, no more deserves to be called a true composition than scattered studies of legs, nose, and eyes on the same cartoon edeserve to be called a portrait or even a human figure’. Tell ‘em, Diderot! He would have HATED Cubism.
Painting: has to pick a single moment, by necessity ‘unreal’. This is the ‘pregnant moment’ (Lessing). In Brecht, he calls it the social gest: a gesture in which the whole situation can be read.
The tableau has a meaning, not a subject.
Things are always ‘from somewhere’, and so representative.
Structural Analysis of Narratives
“there nowhere is nor has been a people without narrative’
“either a narrative is a rambling collection of events”, about which you can only discuss the creator’s art, OR
“it shares with other narratives a common structure which is open to analysis”
One is obliged to ‘devise a hypothetical model of description” to show which narrative species ‘conform to and depart from the model’.
‘mankind can be defined by the ability to create secondary self-multiplying systems
Halliday: description is not right or wrong so much as ‘more useful or less’
“Is everything in a narrative functional? […] in differing degrees, everything in it signifies. […] resistant to all functionality, it would nonetheless end up with precisely the meaning of absurdity or uselessness; everything has a meaning or nothing has. […] art is without noise […]”
So if everything is significant, you have to chop it up into theoretical bits. So:
Indices: unit ‘referrring not to a complementary and consequential act but to a more or less diffuse concept which is nevertheless necessary to the meaning of the story’, the ‘functionality of doing’.
Functions are ‘a functionality of being’.
Some functions are hinge points, some fill in and separate space between hinge functions. The first are cardinal functions, the second catalysers.
Catalysers are only consecutive, while cardinal can be both consecutive and consequential.
What comes AFTER is generally read as BEING CAUSED BY.
Cardinal functions are risky moments.
A catalyser’s functionality may be weak but not nil.
What is noted is always notable.
A catalyser ‘maintains the contact between narrator and addressee. A nucleus cannot be deleted without altering the story, but neither can a catalyst without altering the discourse.’
Indices proper refer to the character of a narrative agent, feeling, or atmosphere.
Informants locate in time and space. They bring ready-made knowledge; again functionality may be weak but not nil. They embed fiction in the real world.
Similar to difference between ornamental and significant description.
Chronological order roots the tale in temporality.
This is an illusion.
Aristotle: there may be actions without characters, but not vice versa.
In modern fiction, character stopped being subordinate to action.
Actions are not acts but articulations of praxis: desire, communication, struggle.
Who is the subject of the narrative?
Novels emphasise some character or another.
Is the author also the narrator?
“Thus, each time the narrator stops ‘representing’ and reports details which he knows perfectly well but which are unknown to reader, there occurs […] a sign of reading […]”
“[…] a narrative emanates from a person […] the author […] the narrative […] then being simply the expression of an I external to it.”
“[…] narrator as a sort of omniscient, apparently impersonal, consciousness that tells the story from a point of view, that of God […]” knows characters inside and outside
“[…] recent conception […] that the narrator must limit his narrative to what the characters observe or know […]
“All three […] consider narrator and characters as real – ‘living’ – people (the unfailing power of this literary myth is well known) […]
“[…] the (material) author of a narrative is in no way to be confused with the narrator of that narrative.”
Who speaks in the narrative, is not who writes in real life, and who writes is not who is.
“[…] a personal system […] the apersonal is the traditional mode […] designated to wipe out the present of the speaker.”
Writing is not telling, but SAYING that one is telling.
Modern lit strives to accomplish so pure a present that the whole discourse is the act of its delivery. (Yikes)
Bourgeois culture demands signs that don’t look like signs
Narrative substitutes meaning for a straightforward copy of events recounted.
Literature has an unrivalled elliptical power lacked by film.
Film only rarely uses the personal mode of treatment.
Ruwet: ‘a poem can be understood as the outcome of a series of transformations applied to the proposition “I love you”’
An incessant play of potentials whose varying falls give the narrative its dynamism or energy
‘What happens is language alone, the adventure of language, the unceasing celebration of its coming.’
I actually … agree?
The Struggle with the Angel
This is pretty interesting; an attempt to treat an Old Testament story as a story, and subject it to narrative analysis. I don’t think there’s anything particularly offensive in this aside from, you know, treating this as a story and not a factual event.
Every symbol is displacement.
A mark is creative of meaning.
Greimas worked out a grid of six formal classes of actants, defied by what they do according to narrative status (not psychologically)
Subject, Object, Sender, Reciever, Opponent, Helper
Propp established folktale structure according to function, which are stable elements, limited in number.
Preparatory section requries the absence of the hero.
The Death of the Author
I’ve obviously heard this term bandied about so much it almost has lost all meaning. I’ve usually taken it to mean ‘don’t read the biography of the author into a book’, but Barthes predictably goes to a weirder place. He’s basically saying (I think) that the text itself is what’s important, and what’s second most important is what the reader makes of it, and the Author themselves trails far behind both those considerations.
“writing is the destruction of every voice, of every point of origin”
For a lot of history, the storyteller was admired for his performance and not his genius.
After Enlightenment, the ‘prestige of the individual’ and ‘the person of the author’ predominated.
‘The explanation of a work is always sought in the man or woman who produced it’.
‘The Author, when believed in, is always conceived of as the past of his own book’; book and author are before and after.
In modernity, ‘the modern scriptor is born simultaneously with the text’.
‘writing can no longer designate an operation of recording’; it is performative.
It suits criticism to have an Author to discover beneath the work, so everything is disentangled rather than deciphered.
‘No one, no ‘person’ says it: its source, its voice, is not the true place of writing, which is the reading.’
‘The reader is the space on which all the quotations that make up a writing are inscribed without any of the being lost; a text’s unity lies not in its origin but in its destination.’
Musica Practica
Listening to music predominantly means it is no longer an activity of the muscles.
I didn’t get much from this one to be honest.
From Work to Text
Futile to separate works from texts.
The Text is a methodological field.
The work can be held in the hand, the text in language.
The Text is only experienced in ‘an activity of production’.
The Text is always paradoxical; is dilatory; is an irreducible plural; is a network; is a social space.
To try to find the sources/affiliations of a text is to fall into the trap of ‘filiation’.
The Text ‘reads without the inscription of the Father’.
The distance separating reading from writing is historical.
School prides itself on teaching to read well and not to write (well).
The Texts asks the reader to collaborate.
“The reduction of reading to a consumption is clearly responsible for the ‘boredom’ experienced by man in the face of the modern (‘unreadable’) text, the avant-garde film or painting […]”
Yeah, I still dunno what ‘A Text’ is.
Change the Object Itself
Myth is a collective representation or reflection.
The reflection is inverted.
Contemporary myth is discontinuous.
A connoted system: signified is ideological/cynical.
Denoted system
The problem is not to uncover latent meaning, to change the symbols, but to challenge the symbolic itself. (Unclear as to how.)
“Languages are more or less thick; certain amongst them, the most social, the most mythical, present an unshakeable homogeneity (there is a real force of meaning, a war of meanings): woven with habits and repetitions, with stereotypes, obligatory final clauses and key words, each constitutes an idiolect, or more exactly a sociolect (a notion to which twenty years ago I gave the name of writing.)”
“The mythical is present everywhere sentences are turned, stories told”
Lesson in Writing
Western theatre reveals what is reputed to be secret while concealing the artifice of the process of revelation.
For us to attack meaning is to conceal or oppose it, never to absent it.
Bunraku theatre assigns voice a clearly defined but trivial function.
Brecht: “He limits himself from the start to simply quoting the character played. But with what art he does this!”
The Grain of the Voice
TBH where Barthes goes with music I cannot follow, but I was highly amused at his invective against adjectives:
‘the adjective, Music, is that which at once receives an adjective’
‘Are we condemned to the adjective? Are we reduced to the dilemma of either the predictable or the ineffable?’
Writers, Intellectuals, Teachers
A teacher is on the side of speech; a writer on the side of writing; an intellectual on the side of publishing his speech.
Teachers and intellectuals are compatible; writers a people apart.
‘Writing begins at the point where speech becomes impossible’
‘Speech is irreversible: a word cannot be retracted, except precisely by saying that one retracts it.’ Interesting; fair.
‘paradoxically, it is ephemeral speech which is indelible, not momumental writing.’
‘Yet for the teacher, the student audience is still the exemplary Other in that it has an air of not speaking’ – burn!
Teacher demands of students: to acknowledge his role; to act as relay of his ideas; to assent to a loving relationship (you lost me here); allow him to fulfil his contract of employment.
Student demands: training; the teacher fulfils his role; to be a guru; to represent a school of ideas; to admit him into special language; to guarantee a thesis; to lend service.
The stereotype is ‘constituted by a necrosis of language’.
Natural language pretends it doesn’t know it is language (?).
Establish what doxa the author is opposing. A system calling for corrections is more useful than an unformulated absence of system.
‘I am condemned to the following aporia: denounce the imaginary of speech through the irreality of writing.’
2 types of criticism.
First dismisses all meaning of the support text. ‘This supposes a utopian vision of freedom: the law is lifted all at once, outside of any history, in defiance of any dialectic.’
Second type: nothing is rejected by the reading head.
‘the inherent violence which stems from the fact that no utterance is able directly to express the truth and has no other mode at its disposal than the force of the word’
‘There are some who finally prefer to give up the problem, to dismiss all ‘culture’ – a course which entails the destruction of all discourse.’