What do you think?
The Truth About What Customers Want
Customers demystified! How you can move them to buy...buy more...and keep on buying! Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers “Michael Solomon’s The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today’s technology-driven world.” Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker
- GenresBusinessNonfiction
224 pages, Paperback
First published October 8, 2008
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 9 of 9 reviews
April 5, 2021
A fairly good book. Easy to read and understand. And one of those books which enlighten the marketer inside you with saveral real world examples.
November 4, 2021
Full of examples of how some companies succeeded in their strategy.
August 2, 2010
Fifty snappy insights on customer decision making
If you kept this by your desk and read a short essay every week, it would last you a year (given a quick vacation) and you’d be able to absorb each of consumer behavior lecturer Michael Solomon’s 50 “truths” at a steady, thoughtful pace. Each well-researched insight is designed to stand alone, as opposed to fitting into an overall, conceptual presentation or some governing framework. Still, the temptation is to read them all at once, given the intriguing stories Solomon tells along the way. Despite offering his material in short, disconnected chapters, he shares a lot of solid content and expands on some of his juicier subjects by packing in telling, detailed stories, case histories and information. getAbstract finds that this collection of ideas, notes, facts and findings includes some arresting insights, and recommends it for quick hits of marketing inspiration, either spread over time or happily taken in over a weekend.
To learn more about this book, check out the following link: http://www.getabstract.com/summary/11...
If you kept this by your desk and read a short essay every week, it would last you a year (given a quick vacation) and you’d be able to absorb each of consumer behavior lecturer Michael Solomon’s 50 “truths” at a steady, thoughtful pace. Each well-researched insight is designed to stand alone, as opposed to fitting into an overall, conceptual presentation or some governing framework. Still, the temptation is to read them all at once, given the intriguing stories Solomon tells along the way. Despite offering his material in short, disconnected chapters, he shares a lot of solid content and expands on some of his juicier subjects by packing in telling, detailed stories, case histories and information. getAbstract finds that this collection of ideas, notes, facts and findings includes some arresting insights, and recommends it for quick hits of marketing inspiration, either spread over time or happily taken in over a weekend.
To learn more about this book, check out the following link: http://www.getabstract.com/summary/11...
March 8, 2011
This great little book is packed full of useful insights on how to attract customers and understand the kind of habits they have in relation to your product or service. If you are someone who doesn't enjoy reading large marketing books and just wants the end results of research studies then this is the perfect book for you. Here you will find 50 tips on how to find out what your customers want from you.
I have always enjoyed reading these series of books because each tip consists of just one or two pages so it makes it easier to read and understand. They have taken all the hard work out of marketing research and put it nicely into bullet points for me to follow.
So the next time your looking to improve your business, check out this little book, it might get you more customers down the road.
I have always enjoyed reading these series of books because each tip consists of just one or two pages so it makes it easier to read and understand. They have taken all the hard work out of marketing research and put it nicely into bullet points for me to follow.
So the next time your looking to improve your business, check out this little book, it might get you more customers down the road.
March 20, 2009
Fifty chapters of two-to-three pages of marketing tidbits on what consumers base their purchase on.
The most interesting factoid: According to tradition, the proper "pulling" for Guinness is exactly 119.5 seconds. When Guinness introduced FastPour, an ultrasound technology that the pull faster so the bar tender could server more people, people protested. You don't mess with consumer's rituals.
The most interesting factoid: According to tradition, the proper "pulling" for Guinness is exactly 119.5 seconds. When Guinness introduced FastPour, an ultrasound technology that the pull faster so the bar tender could server more people, people protested. You don't mess with consumer's rituals.
December 2, 2010
I'm interested in consumer psychology (because I'm one of those impressionable sheep that buy everything I'm told to) and thought this would be a good intro to the field. I was wrong! This reads more like a research report than anything else. However, there were a lot of examples and many times where I said, "Hey - they have me totally figured out!".
January 26, 2011
" 1.) Your customers want a relationship, not a one-night stand. (i.e., Apple ipod vs. Sony Walkman)
2.) Design it & they will come (i.e., Method cleaning products vs. the boring typicals)
3.) Sensory marketing - smells like profits
4.) Subliminal perception - no proof that has effect on consumer behavior"
2.) Design it & they will come (i.e., Method cleaning products vs. the boring typicals)
3.) Sensory marketing - smells like profits
4.) Subliminal perception - no proof that has effect on consumer behavior"
This entire review has been hidden because of spoilers.
December 14, 2010
Free e-book from amazon.com. Quick and pithy over-view of marketing. Nothing in depth, but some gems here, and good for a quick flip. Recommended.
Read
October 9, 2018for assignment
This entire review has been hidden because of spoilers.
Displaying 1 - 9 of 9 reviews