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I Am My Brand: How to Build Your Brand Without Apology
Dynamic female brand builder Kubi Springer offers essential advice on how to develop and attain personal brand success.Kubi Springer has worked with some of the biggest brands in the world including Nike, L'Oreal, Blackberry, MTV, Justin Timberlake, Rolls Royce Motor Cars and Aston Martin. In I Am My Brand, she lays out a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives.Kubi explores the tools used by different women, from across cultures, to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories--coupled with the author's expertise--will support readers on their own journey to brand success.The book is written in a down-to-earth style, with light entertainment and real life anecdotes, providing insights into how to create, package and grow your personal brand. I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.
232 pages, Hardcover
First published January 1, 2020
104 people are currently reading
461 people want to read
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Displaying 1 - 24 of 24 reviews
February 11, 2025
A must read for every entrepreneur!
December 6, 2022
Brand marketing expert Kubi Springer teaches you what it takes to build your own unforgettable personal brand. Covering everything branding from colors and logo, your purpose and target audiences, and marketing campaigns and budgets, Springer's advice is for those who want to make big impacts, whether individuals in a corporation, small business owners, or even large business marketers. With solid advice, Springer conveys her expertise in concise and understandable language free of cliche business jargon.
I randomly picked up I Am My Brand at Barnes & Noble, thinking it would help me become a better Instagram influencer. Springer's book is not about being an influencer, it's a legit brand marketing that was more in-depth than I was expecting. Although I don't think I'm quite at a high enough level to really benefit from her advice, I did find the mindset and purpose chapters insightful and will be referring back to her book as my business grows.
I randomly picked up I Am My Brand at Barnes & Noble, thinking it would help me become a better Instagram influencer. Springer's book is not about being an influencer, it's a legit brand marketing that was more in-depth than I was expecting. Although I don't think I'm quite at a high enough level to really benefit from her advice, I did find the mindset and purpose chapters insightful and will be referring back to her book as my business grows.
September 11, 2021
I really loved reading I AM My BRAND. It is a really insightful book on what it means to build a personal brand. Practical,no fluff and packed with a lot of tools that ANYONE can use in building a strong and effective personal brand. I loved the fact that the author approached branding not just from a business/entrepreneurial perspective. The book outlined ideas anyone can apply to connecting with a diverse audience at work or in life. It was a book that did not just roll out a plethora of cliches but gave really helpful ideas and tools to actually begin the process. There was an activity at the end of every chapter and by the time you got the end of the book you would have had a roughy draft of how to go about creating a personal brand.
December 1, 2022
Excellent read with actionable items.
August 15, 2023
This was recommended to me, it is a practical guide on how to build your own brand. Whilst I think it would be better suited to a person starting their own business, there are many transferable tips, practical exercises that make this a useful and thought provoking read.
June 4, 2020
I've read several books on brand development and marketing and found this one to be one of the best. It provides a great deal of information and thought provoking material to drill down to what my brand is and how to cultivate it. Throughout, there are exercises, suggested readings, and interviews with other branding specialist (Alex Agboke, p. 143!).
A solid read for anyone looking at personaling brand - how to create it, how to live it - and how to market yourself and/or product.
A solid read for anyone looking at personaling brand - how to create it, how to live it - and how to market yourself and/or product.
August 5, 2020
I Am my brand ‘ by kubi springer
Kubi is an award winning specialist with over 23 years of brand experience. Working with global brands suck as
* Nike
* L’Oréal
* MTV
* London fashion week
* P Diddy
* Rio Ferdinand
* Justin Timberlake
* Rolls royce
* Aston Martin
* Facebook
Among many more.
As well as features on the some of the biggest platforms including
* BBC news
* Forbes magazine
* The Sunday times
And is a regular BBC radio 5
It would be very easy for someone with all this knowledge and experience in branding to keep it to themselves.
But no
Kubi has decided to pour out all she knows and everything she has learnt in a very inspiring and thought provoking 282 book.
Kubi breaks down how to build a brand whether it be business or personal
Going onto depth on the key fundamentals
Such as how to establish
* Brand promise
* Brand type
* Brand vision
* Brand archetype
Even the psychology of colours in branding
Amongst many many other things
And then goes into depth as to how you should grow your brand and establish your target Audience. It even provides space for you to write up your own plan for each brand aspect in the book allowing you to ‘do the work’ as it says in the book.
It would take me all day to list all the different aspects of branding this book will teach you. That’s how jam packed with information it is.
This books an ESSENTIAL for anyone looking to start a business.
Branding is everything and I can’t emphasise enough how important research is before starting a business and understanding what your brand offers different to the market
This book definitely pushed you in the right direction
Even those with businesses this is a great book to make sure you have the fundamentals right and how to grow you brand to be as big as the likes of Nike
Finally as we move into a more digital age having a social media presences becoming more and more important so this book helps massively with establishing a personal brand and growing it.
Connect with me on LinkedIn at austin okolo for book recommendations every Monday.
Kubi is an award winning specialist with over 23 years of brand experience. Working with global brands suck as
* Nike
* L’Oréal
* MTV
* London fashion week
* P Diddy
* Rio Ferdinand
* Justin Timberlake
* Rolls royce
* Aston Martin
Among many more.
As well as features on the some of the biggest platforms including
* BBC news
* Forbes magazine
* The Sunday times
And is a regular BBC radio 5
It would be very easy for someone with all this knowledge and experience in branding to keep it to themselves.
But no
Kubi has decided to pour out all she knows and everything she has learnt in a very inspiring and thought provoking 282 book.
Kubi breaks down how to build a brand whether it be business or personal
Going onto depth on the key fundamentals
Such as how to establish
* Brand promise
* Brand type
* Brand vision
* Brand archetype
Even the psychology of colours in branding
Amongst many many other things
And then goes into depth as to how you should grow your brand and establish your target Audience. It even provides space for you to write up your own plan for each brand aspect in the book allowing you to ‘do the work’ as it says in the book.
It would take me all day to list all the different aspects of branding this book will teach you. That’s how jam packed with information it is.
This books an ESSENTIAL for anyone looking to start a business.
Branding is everything and I can’t emphasise enough how important research is before starting a business and understanding what your brand offers different to the market
This book definitely pushed you in the right direction
Even those with businesses this is a great book to make sure you have the fundamentals right and how to grow you brand to be as big as the likes of Nike
Finally as we move into a more digital age having a social media presences becoming more and more important so this book helps massively with establishing a personal brand and growing it.
Connect with me on LinkedIn at austin okolo for book recommendations every Monday.
December 12, 2024
I randomly picked I AM MY BRAND by Kubi because I knew in one of the other it would have nuggets of how I can be an instagram influencer 🫣
That’s not what it is about sadly🥹
It is mostly for entrepreneurs, marketers/business people. She is giving out practical help of how you can build your brand from scratch, from how to come up with a logo, a brand color pointing out the meaning of different colors, mission and vision for a business. (So loud on consistency from the very first pillar)
Her book is so big on brand marketing and my major take away is that your business should focus on the emotive aspects- what type of emotions would you want your tribe/ customers to feel/experience when they interact with your business/brand.
She breaks down the 8 pillars to brand success and talks about them very concisely.
What scared me a little bit is that you should know so much about your tribe at individual level, from their day to day activities, what they love, when they are purchasing, their purchases etc. (This, is not easy and safe to say that also running a business is not)
It is a good book I enjoyed it, especially the fact she was providing templates that you can use as a guide. Already gotten a few tips on how to measure ROI, marketing budgeting etc.
“You have been uniquely designed to help solve a unique problem in this world. You haven’t been created just for you, you have been created for others to enjoy what you bring.
That’s not what it is about sadly🥹
It is mostly for entrepreneurs, marketers/business people. She is giving out practical help of how you can build your brand from scratch, from how to come up with a logo, a brand color pointing out the meaning of different colors, mission and vision for a business. (So loud on consistency from the very first pillar)
Her book is so big on brand marketing and my major take away is that your business should focus on the emotive aspects- what type of emotions would you want your tribe/ customers to feel/experience when they interact with your business/brand.
She breaks down the 8 pillars to brand success and talks about them very concisely.
What scared me a little bit is that you should know so much about your tribe at individual level, from their day to day activities, what they love, when they are purchasing, their purchases etc. (This, is not easy and safe to say that also running a business is not)
It is a good book I enjoyed it, especially the fact she was providing templates that you can use as a guide. Already gotten a few tips on how to measure ROI, marketing budgeting etc.
“You have been uniquely designed to help solve a unique problem in this world. You haven’t been created just for you, you have been created for others to enjoy what you bring.
April 28, 2025
This book was hands-down FANTASTIC! I saw the title in a bookstore and instantly bought it. I've been reading several business books lately, but I needed a book on branding--specifically how to build a brand around a PERSON instead of a company. (Kubi Springer focusing especially on women was an appreciated bonus!)
Gotta confess, with most books that come with homework and worksheets, I just ignore them and absorb the gist of the ideas. But in this case, I cannot ignore Kubi's homework. I'm copying down all her questions and tables onto my own Google doc so that I can continue to refine my brand.
I also really appreciate how this book isn't just for business owners: it applies just as much to an employee wanting to rise through the ranks and carve out her own niche in her field, even if she never becomes the boss. While I'm mostly using this book for my own business, since I work a part-time job as a regular employee, I am also drinking in her insights for how to set goals and work toward them in the traditional corporate world. I feel newly empowered to make my mark in this company and improve my standing, when I felt like giving up before. Thank you, Kubi!
Gotta confess, with most books that come with homework and worksheets, I just ignore them and absorb the gist of the ideas. But in this case, I cannot ignore Kubi's homework. I'm copying down all her questions and tables onto my own Google doc so that I can continue to refine my brand.
I also really appreciate how this book isn't just for business owners: it applies just as much to an employee wanting to rise through the ranks and carve out her own niche in her field, even if she never becomes the boss. While I'm mostly using this book for my own business, since I work a part-time job as a regular employee, I am also drinking in her insights for how to set goals and work toward them in the traditional corporate world. I feel newly empowered to make my mark in this company and improve my standing, when I felt like giving up before. Thank you, Kubi!
July 17, 2025
Am My Brand is a power-packed read, no doubt. Kubi Springer brings high energy and tons of motivation, especially for women looking to build personal brands in the business world. But here’s the thing: it speaks very specifically to entrepreneurs, business owners, and those already deep in the branding hustle.
As someone outside that exact space, a lot of it felt like niche content — filled with case studies, corporate jargon, and business-heavy strategies. So yeah, I found myself skipping quite a few sections that didn’t vibe with me or apply to my current path.
That said, credit where it’s due: the book’s got clear structure, confidence, and ambition. If you’re running your own brand or building a biz from the ground up, you’ll definitely take away frameworks, mindset tips, and maybe even a personal push to show up louder online.
But for the average reader or someone still figuring themselves out (read: not yet an entrepreneur), it feels more like a business coaching session than a personal growth book. Less “relatable life motivation,” more “CEO-level strategy.”
As someone outside that exact space, a lot of it felt like niche content — filled with case studies, corporate jargon, and business-heavy strategies. So yeah, I found myself skipping quite a few sections that didn’t vibe with me or apply to my current path.
That said, credit where it’s due: the book’s got clear structure, confidence, and ambition. If you’re running your own brand or building a biz from the ground up, you’ll definitely take away frameworks, mindset tips, and maybe even a personal push to show up louder online.
But for the average reader or someone still figuring themselves out (read: not yet an entrepreneur), it feels more like a business coaching session than a personal growth book. Less “relatable life motivation,” more “CEO-level strategy.”
March 19, 2023
I picked this book mostly out of interest, what is the work behind branding - especially personal brand as I wasn't interested at all in full on business branding or anything like it.
And I really appreciated that book stated to the title and focused a lot on that. Mix of questions, stories and exercises is really balanced and it was interesting to peal each layer and link it all together.
Book went into a lot of details on branding for people who are looking exactly for that, but I liked it for a glance into it and "howto" for personal branding.
And I really appreciated that book stated to the title and focused a lot on that. Mix of questions, stories and exercises is really balanced and it was interesting to peal each layer and link it all together.
Book went into a lot of details on branding for people who are looking exactly for that, but I liked it for a glance into it and "howto" for personal branding.
May 11, 2021
Great book! I was fortunate to meet Kubi at The Black Business Show back in 2019. Kubi brilliant when it comes to branding and this books shows it. From this book, you will learn how to make your brand from scratch elevate to new heights. Not only that this book is more than just branding, marketing and business. It also touches on mindset, confidence and more. Kubi's personality shines throughout I have the physical version and also the audiobook I recommend either.
June 24, 2021
There is a lot to unpack in this book
I like that the book has a now you do it section. I am glad that at the end the author let us in on one of her failures. It made her human and made the book more relatable. I am going to be completing the exercises next and start the journey of self discovery.
I like that the book has a now you do it section. I am glad that at the end the author let us in on one of her failures. It made her human and made the book more relatable. I am going to be completing the exercises next and start the journey of self discovery.
September 3, 2021
The book is mind blowing
Maybe it because this is my first time on reading anything branding but she really broke down what branding was all about
How it should feel
How to communicate your brand
And I understand branding like never before
I am going to read this book again
And now actually go on to do the work
She’s just awesome
Maybe it because this is my first time on reading anything branding but she really broke down what branding was all about
How it should feel
How to communicate your brand
And I understand branding like never before
I am going to read this book again
And now actually go on to do the work
She’s just awesome
December 28, 2019
For anyone interested in brand development and marketing, I would recommend this book. I am a freelance marketer and still learnt a lot. The book was very easy to read, and the concepts are easy to understand but also powerful.
June 15, 2023
It was alright. A bit long-winded for what it had to say. Most of this stuff you can just get off a few good sped-up YouTube videos in time than it takes to read this book. Feel like most branding books will give similar advice.
July 18, 2023
After reading one the last marketing books, this looked at it from a different angle and it just made more sense. I like how feelings were tied into you and your branding. Great book - and the prompts in it to write things down made me think harder about my business.
February 9, 2025
What a beautiful practical read! You need your own personal copy.Glad to have come across this book as I am trying to venture into business .I really enjoyed all the small exercises after every chapter.
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August 27, 2020GREAT TO SEE A BLACK WOMAN TALK ABOUT BRANDING
January 24, 2024
Practical tools and tips to build personal and team brands.
July 14, 2024
Finished it in one night! A lot of useful info!
February 12, 2025
I liked it. I think I got a lot out of it.
November 24, 2022
Kai knygas jau leidžia kas netingi, aš nuosirdziai džiaugiuosi, kad taip padarė ir ši marketingistė. Knygoj realiai tona techninės info apie visus reikalingus planus, strategijas ir tt ir pan. apie asmeninį brendą. Bet tilpo ir įkvepiantys pasakojimai ir mintys. Autorės atvira istorija paskutiniame skyriuje tiesiog vainikavo visą knygą. Matos, kad rašyta nuoširdžiai, retai marketingo knygos būna su siela.
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January 6, 2025Absolutely amazing! Kubi is very insightful and provides so much valuable information on how to build your brand. This is by far the most useful best book out there! I will definitely go back to this for guidance while building MY brand :)
Displaying 1 - 24 of 24 reviews