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Creating New Market Space
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About the author
W. Chan Kim
51 books432 followersW. Chan Kim is the Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD. His book Blue Ocean Strategy, co-authored with Renée Mauborgne, has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 languages and is a bestseller across five continents.
Kim is ranked in the top 3 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus. He was selected for the 2011 Leadership Hall of Fame by Fast Company magazine and was named among the world's top 5 best business school professors by MBA Rankings. He also received the Nobels Colloquia Prize for Leadership on Business and Economic Thinking. He is a Fellow of the World Economic Forum and an advisory member for the European Union. He also serves as an advisor to several countries.
Kim is ranked in the top 3 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus. He was selected for the 2011 Leadership Hall of Fame by Fast Company magazine and was named among the world's top 5 best business school professors by MBA Rankings. He also received the Nobels Colloquia Prize for Leadership on Business and Economic Thinking. He is a Fellow of the World Economic Forum and an advisory member for the European Union. He also serves as an advisor to several countries.
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Displaying 1 of 1 review
December 31, 2018
The authors suggest developing new market spaces by looking across market segments rather than looking within markets. What they mean by this is developed in this intriguing little piece.
The key to this move "looking across substitutes" is understanding why consumers select one option over another.
A new value offering comes from comparing the present offering with the substitute and reducing, eliminating, creating and raising factors of value in a new offering.
This intriguing analysis of value and subjective factor forms the backbone of Kim's blue ocean strategy. It seems this is an early iteration of their ideas and the key term, "looking across" is the early version of blue ocean strategy. It is a lot more clear than the latter term but less catchy. I like it.
The key to this move "looking across substitutes" is understanding why consumers select one option over another.
A new value offering comes from comparing the present offering with the substitute and reducing, eliminating, creating and raising factors of value in a new offering.
This intriguing analysis of value and subjective factor forms the backbone of Kim's blue ocean strategy. It seems this is an early iteration of their ideas and the key term, "looking across" is the early version of blue ocean strategy. It is a lot more clear than the latter term but less catchy. I like it.
Displaying 1 of 1 review