Millennials and the Pop Culture

by William Strauss, Neil Howe

Strategies for a New Generation of Consumers in Music, Movies, Television, the Internet, and Video Games.

In this new book, William Strauss and Neil Howe do for the entertainment industry what they did for colleges, the armed forces, and others who design or sell products for today's young people. They explain how, and why, Millennials have grown up to be so different from what nearly everybody expected--and how to turn this new youth tide to your advantage.

Genres: History, Nonfiction, Sociology

247 pages, Paperback

First published March 1, 2006

Reviews

[Lori Grant · Rating 4 out of 5]

A should-read book for knowledge workers and entrepreneurs on concepts and social trends.