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Website Optimization: Speed, Search Engine & Conversion Rate Secrets
Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success.
This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained.
Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness.
In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you:
Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings
Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips
Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans
Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability
Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic
Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs
Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.
This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained.
Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness.
In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you:
Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings
Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips
Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans
Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability
Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic
Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs
Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.
394 pages, Paperback
First published January 1, 2008
3 people are currently reading
95 people want to read
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Displaying 1 - 9 of 9 reviews
September 8, 2019
ALAMAT PENJUAL TAS IMPOR DI KOTA BEKASI WA 084748489399 | PENJUAL TAS IMPOR DI KOTA BEKASI , PENJUAL TAS IMPOR DI WILAYAH BEKASI
WEBSITE RESMI http://taswanitahargapabrik.blogspot....
Anda bingung membedakan merek maupun kualitas tas yang akan anda beli berikut anda bisa baca perbedaan masing-masing tas wanita yang lagi trend tahun 2016
Tas wanita branded kw1, super, premium atau semiori kini semakin akrab di dunia fashion untuk kategori tas branded. Apa sih perbedaan tas wanita kualitas kw 1, tas super, semi premium dan tas premium bahkan dengan kualitas tas branded yang namanya agak sedikit janggal yaitu “semiori” (tapi harga tetap murah dan gak semi ori daripada yang ori hehe). Sebelum kita melangkah lebih jauh yang jelas kesemuanya itu adalah tas branded replika dari tas branded-branded yang popular seperti tas branded victoria beckham, tas branded Louis vuitton atau Lv, tas branded hermes dan tas branded lainnya dari merek-merek tas terkenal.
Apa itu tas replika, tas replika atau sebutan lainnya tas kw branded merupakan tas palsu dari merek-merek tas terkenal yang kita sebutkan sebelumnya. Tentunya tidak diproduksi secara legal oleh pemilik aslinya, yang kebanyakan diproduksi oleh Negara-negara hongkong atau china. Sebelum kita teruskan, buatan china tidak semuanya palsu juga sih, cuman kebetulan tas wanita replika ini kebanyakan berasal dari Negara tersebut, karena ada banyak juga merek-merek branded original yang diproduksi di China dengan alasan untuk memangkas ongkos produksi, apa saja merek-merek terkenal yang diproduksi di China ini, mungkin nanti akan kita bahas di lain artikel.
Diantara para wanita pembeli tas branded kw, tas branded super, tas branded premium dan tas branded semiori ini tidak sedikit yang bertanya apa sih beda dari istilah-istilah kualitas tas replika branded ini?
Tas Wanita Branded Kw 1 harga pabrik
Dulu sebelum kita mengenal tas kw kw-an seperti super, premium dan semiori, mungkin sebutan untuk tas kw atau tas replika ini adalah tas branded kualitas kw3, kw2 dan kw1 seiring dengan pertumbuhan tas versi kw yang semakin pesat dengan berbagai model tas terbaru, cantik dan lebih berkualitas, maka sekarang tas model kw 2, atau kw 3 sudah jarang disebutkan, walaupun tas-tas kw 2 atau kw 3 ini masih bayak dijual di toko-toko tas wanita branded kw. Biasanya modelnya kurang bagus atau ukurannya sangat kecil dan bahannya kurang bagus tapi sudah cukup memuaskan bag para pencari tas wanita branded murah. Sedangkan tas wanita branded kw1 biasanya lebih baik kualitasnya dari kw 2 dan 3, bahannya rata-rata kulit sintetis atau kanvas tipis, tapi makin kesini model-model tas branded untuk wanita dengan kualitas kw 1 semakin cantik.
Biasanya dijual tanpa aksesoris dan tanpa serti, tanpa dustbag dan harganya murah biasanya di bawah 240rb keltika artikel ini ditulis ya :D. Di atas kualitas tas wanita branded kw 1 ini muncul tas wanita branded semi super yang ditandai biasanya dengan bahan yang sedikit lebih bagus, jahitan sedikit lebih rapih, dilengkapi dustbag dan bebrepa dilengkapi serti, dan kita banyak jual tas branded wanita semisuper ini lho, untuk memberikan kualitas dengan harga tas wanita yang masih dibilang cukup murah. Karena tentu saja bila kita sangat suka mengoleksi tas, daripada beli tas mahal tapi tiap dua bulan kita bosan, yah pilihannya adalah tas branded murah dengan kualitas kw 1 atau yang kualitas kw semisuper (di Tahun 2015 semakin jarang ditemukan l
WEBSITE RESMI http://taswanitahargapabrik.blogspot....
Anda bingung membedakan merek maupun kualitas tas yang akan anda beli berikut anda bisa baca perbedaan masing-masing tas wanita yang lagi trend tahun 2016
Tas wanita branded kw1, super, premium atau semiori kini semakin akrab di dunia fashion untuk kategori tas branded. Apa sih perbedaan tas wanita kualitas kw 1, tas super, semi premium dan tas premium bahkan dengan kualitas tas branded yang namanya agak sedikit janggal yaitu “semiori” (tapi harga tetap murah dan gak semi ori daripada yang ori hehe). Sebelum kita melangkah lebih jauh yang jelas kesemuanya itu adalah tas branded replika dari tas branded-branded yang popular seperti tas branded victoria beckham, tas branded Louis vuitton atau Lv, tas branded hermes dan tas branded lainnya dari merek-merek tas terkenal.
Apa itu tas replika, tas replika atau sebutan lainnya tas kw branded merupakan tas palsu dari merek-merek tas terkenal yang kita sebutkan sebelumnya. Tentunya tidak diproduksi secara legal oleh pemilik aslinya, yang kebanyakan diproduksi oleh Negara-negara hongkong atau china. Sebelum kita teruskan, buatan china tidak semuanya palsu juga sih, cuman kebetulan tas wanita replika ini kebanyakan berasal dari Negara tersebut, karena ada banyak juga merek-merek branded original yang diproduksi di China dengan alasan untuk memangkas ongkos produksi, apa saja merek-merek terkenal yang diproduksi di China ini, mungkin nanti akan kita bahas di lain artikel.
Diantara para wanita pembeli tas branded kw, tas branded super, tas branded premium dan tas branded semiori ini tidak sedikit yang bertanya apa sih beda dari istilah-istilah kualitas tas replika branded ini?
Tas Wanita Branded Kw 1 harga pabrik
Dulu sebelum kita mengenal tas kw kw-an seperti super, premium dan semiori, mungkin sebutan untuk tas kw atau tas replika ini adalah tas branded kualitas kw3, kw2 dan kw1 seiring dengan pertumbuhan tas versi kw yang semakin pesat dengan berbagai model tas terbaru, cantik dan lebih berkualitas, maka sekarang tas model kw 2, atau kw 3 sudah jarang disebutkan, walaupun tas-tas kw 2 atau kw 3 ini masih bayak dijual di toko-toko tas wanita branded kw. Biasanya modelnya kurang bagus atau ukurannya sangat kecil dan bahannya kurang bagus tapi sudah cukup memuaskan bag para pencari tas wanita branded murah. Sedangkan tas wanita branded kw1 biasanya lebih baik kualitasnya dari kw 2 dan 3, bahannya rata-rata kulit sintetis atau kanvas tipis, tapi makin kesini model-model tas branded untuk wanita dengan kualitas kw 1 semakin cantik.
Biasanya dijual tanpa aksesoris dan tanpa serti, tanpa dustbag dan harganya murah biasanya di bawah 240rb keltika artikel ini ditulis ya :D. Di atas kualitas tas wanita branded kw 1 ini muncul tas wanita branded semi super yang ditandai biasanya dengan bahan yang sedikit lebih bagus, jahitan sedikit lebih rapih, dilengkapi dustbag dan bebrepa dilengkapi serti, dan kita banyak jual tas branded wanita semisuper ini lho, untuk memberikan kualitas dengan harga tas wanita yang masih dibilang cukup murah. Karena tentu saja bila kita sangat suka mengoleksi tas, daripada beli tas mahal tapi tiap dua bulan kita bosan, yah pilihannya adalah tas branded murah dengan kualitas kw 1 atau yang kualitas kw semisuper (di Tahun 2015 semakin jarang ditemukan l
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July 19, 2020elibrary
July 22, 2021
This is a great book and well worth the read. I wish they would update it for Google Maps and latest best practices. Would also be nice to see a chapter on hiring from Upwork or Fiverr.
October 9, 2008
It’s kind of a catch 22. You can write the best web copy but if your website loads slowly no one will stick around to read it. But how can you make your site stand out, while keeping the loading times reasonable?
Fortunately, Website Optimizing shows the average person how they can have full website optimization. Now you don’t have to make a choice. You can have a quick loading website that looks professional and still create great web copy that demands attention.
I have to admit, I was pleasantly surprised by Website Optimizing. I expected it to be heavy on optimizing code and graphics. I never really expected this book to discuss web copy. Putting the two types of information together makes perfect sense.
Fortunately, Website Optimizing shows the average person how they can have full website optimization. Now you don’t have to make a choice. You can have a quick loading website that looks professional and still create great web copy that demands attention.
I have to admit, I was pleasantly surprised by Website Optimizing. I expected it to be heavy on optimizing code and graphics. I never really expected this book to discuss web copy. Putting the two types of information together makes perfect sense.
August 23, 2008
Sooooo. I have to admit my workplace, the internet marketing company Pure Visibility, wrote 2 chapters in this book. I am proud of our work and of the quality of the book as a whole. Very instructive, to the point, and includes actionable strategies that will help those who have websites make them better.
September 6, 2008
Pick this book up, open it to a random page and start reading. A couple of minutes later you'll have found something on your site that needs fixing.
The book is packed with advice, case studies and tools. It's aimed at both techies and marketing and should be read by both. If you're serious about your web site go and buy this now.
The book is packed with advice, case studies and tools. It's aimed at both techies and marketing and should be read by both. If you're serious about your web site go and buy this now.
December 9, 2011
libro ricco e apprezzabile, sopratutto la prima parte, sulla SEO, e relativi "case-studies" .. però..ho l'impressione (che non ho avuto modo di verificare) che la sua origine sia quella di una collezione di saggi e/o articoli nati sfusi tra di loro, e che questa si rifletta poi sul suo stile, rendendo difficoltosa la lettura e l'individuazione a posteriori dei contenuti
December 12, 2009
much of this book is just rehashing the same stuff from other books. There are some really useful pointers, though, and it does have some great details that are left out by other places
September 14, 2010
Technical book that does what you would expect. The math was above me but the text sections added to my understanding of web obitimization.
Displaying 1 - 9 of 9 reviews